Upsetting Telugu media friends, Ram Charan took the flight to USA yesterday evening and would be promoting ‘Dhruva’ personally there. This movie has become prestigious for Charan’s career in more than one way. More than beating the American Box Office dust and getting the entry pass into million dollar elite club, Charan should also make sure ‘Dhruva’ gets best opening revenues cashing on his direct presence.
After bagging ‘Dhruva’ USA rights at mighty price of Rs. 5 Crores, the distribution agency Jolly Hits is also reportedly funding for Ramcharan’s USA trip altogether spending approximate Rs. 6 Crores investment on ‘Dhruva.’
Given the average trade and feeble recovery rate for Charan movies in USA, there are some hard targets for the film to achieve. One of our close exhibitors from USA mentioned on ‘Dhruva’ if beaches 1 Million+ mark by first weekend, it would stand a chance to breakeven else losses are inevitable. ‘Dhruva’ is on a big gamble and in next few hours, we are likely to get first hand reviews and trade interpolations. Hope, Mega Power Star will evolve as winner because the captain himself is batting in the centre.
