The last time a film managed to make audience laugh in a big way, it was way back in September last year when Welcome Back hit the screens. The film was a bumper success and almost touched the 100 crore mark. Though there have been good comic successes like 'Pyaar Ka Punchnama 2' and to an extent Singh Is Bliing in the interim period, Bollywood has been missing its comedies.
Well, that's happening now with 'Housefull 3' which is Bollywood's biggest comedy to arrive in a really long time.
"As a matter it is one of the very few franchise affairs in the comic genre that is continuing to do well, the other being Golmaal series which has seen three hit installments," an industry expert comments, "While Housefull was a hit, Housefull 2 was an even bigger hit. It is not pretty much assured that Housefull 3 will go on to be an even greater success."
For Akshay Kumar as well as Sajid Nadiadwala, the franchise holds great value. While the core value of quintessential 'family entertainer' has been kept intact with Housefull and Housefull 2, the two films have also brought in good moolah in India as well as overseas.
"This is the reason why Eros International is setting up the film in a big way for its 3rd June release, "an insider reveals, "If a comedy is a multi-starrer and comes with great entertainment quotient, being a franchise allows it to win half the battle well in advance. Bollywood has seen its quote of biopic affairs this year. It is time to let your hair down and indulge in some fun."
Guess that would be well taken care of by Housefull 3 which is arriving with great expectations on the coming Friday.