In a first time ever ground breaking Hindi film music deal, Adlabs and Shankar Ehsaan Loy will join hands to co-produce music of the film Johnny Gaddaar.
Produced by Adlabs and directed by Sriram Raghavan, Johnny Gaddaar is a crime thriller and stars Dharmendra, Vinay Pathak, Zakir Hussain, Rimmii Sen. Johnny Gaddaar also introduces a new star Neil Nitin Mukesh.
The collaboration deal has been initiated by Pooja Shetty, company head of Adlabs. Pooja Shetty believes says, "This is a never before deal. Shankar, Ehsaan and Loy are now partners with Adlabs in music production. They will also get a percentage of the money that comes in from ringtones and any other venue that brings in the revenue for the music."
Shankar Mahadevan of S-E-L, the music directors team says, "When we discussed the idea of sharing the music on a larger level with Adlabs, Pooja Shetty showed great vision. She has given immense support to this new partnership. With this new collaboration we are the producers of the album as well as music directors and have an equal share in the success of the album. The new format is very encouraging for music directors."
He further added, "Mr Manmohan Shetty and Pooja Shetty are the straightest people in the business and it's a pleasure to work with them."
The film's music has a very young, international and trendy sound.
