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Silambarasan too joins the prestigious team of actors, who have decided to give up smoking on screen. Following Rajinikanth and Vijay, Silambarasan too has decided to discard smoking in his films. The young hero says that he doesn't want to be a negative example for his fans, who would follow him. When queried about his smoking scenes in his recent film 'Kaalai', the young actor says that the movie was shot long back. He also assures that it would be the last movie in which he smokes. Silambarasan, is quite happy that his image has been changed in the recent times. His 'bad boy' image is a thing of past, he says. According to him, the TV programme 'Jodi No 1' was the major reason for this change. 'The programme has definitely contributed to the change in my image in people's mind. It made people understand my real self', says Silambarasan. The programme fetched him some embarrassment too. His role in the programme has been mocked by some in some other programmes. Silambarasan, who is aware of this development, doesn't bother. He feels that they just add to his publicity. However, he has made up his mind not to do any such programmes in future? Does he want to avoid such embarrassments? No. 'I am very busy with my commitments in films'.
ITC raises cigarette prices again
ITC Ltd, the country's top cigarette maker, has increased prices by up to 20 percent following a duty hike in the budget, the DNA newspaper reported on Tuesday, without citing any source. The paper said ITC, which had increased the prices of its flagship brand Gold Flake Kings by 7 percent prior to the budget, raised prices again by 8-20 percent across all brands. A company spokesman could not be immediately reached for a comment. The paper said ITC had expected a 5-8 percent increase in factory gate duty in the budget, but the actual increase was 10-18 percent. Cigarette business generates more than half of ITC's revenue and was the biggest contributor its profit during the December quarter.