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More news →Deepika Padukone's 'Tere Saath Tu' is antithesis to 'Agar Tum Saath Ho'
The latest buzz from B-Town is that the gorgeous Deepika Padukone has given food for thought in the campaign to her fashion line brand, 'All About You - by Deepika Padukone.' Bollywood diva's fashion brand for women, in association with Myntra today launched its first brand campaign highlighting its core philosophy. Centered on the theme- 'You are your biggest strength' and can conquer anything when 'you are with you', it celebrates an individual's personal strength as she takes on personal and professional challenges in life, devoid of all external influences. Going by the ideas shared by the 30-year-old actor, lyricist of the latest TVC came up with the lyrics 'Tere Saath Tu'. The crux of the TVC as it is rightly mentioned is 'Tere Saath Tu' which revolves around an individual's self belief. It is ironical that the lyrics of this TVC are in complete opposition to Deepika's chartbuster song, 'Agar Tum Saath Ho'. The song featured the actress longing for companionship in Love, while the video of 'All About You's TVC, the 'Bajirao Mastani' actress is seen shunning external support and believing in her inner strengths. The campaign, which celebrates individuality and ones inner strength, has been given a direction by the actress herself. The actress showed her creative side by sharing her thoughts; this further gave direction to her team to design the campaign in an effective manner. While the screenplays of both these content pieces are in completely opposition, both 'Tere Saath Tu' and 'Agar Tum Saath Ho' rightly highlight instances in one's life, where we are ought to undergo respective emotions. It is fascinating, how beautifully Deepika has presented both these diverse emotions and life phases to her audience, giving both a notion of self realization and motivation.
Mithoon and Sayeed Quadri team up again for AGAR
Hit composer-lyricist 'jodi' of Mithoon and Sayeed Quadri, who have just delivered a chartbuster soundtrack of THE TRAIN, have been teamed up again for AGAR. After THE TRAIN, this is only the second time in his short career so far where Mithoon has been roped in as a composer for an entire film. In spite of all the adulation coming his way, Mithoon is cool as ever and says without getting overtly excited, "I hear that THE TRAIN is getting a good response and doing well at the charts. This is all by the grace of God and I hope that I continue to deliver good work." Good work is certainly expected from him with his next venture AGAR. How are things progressing on that front? "I have recently started doing work for AGAR which is yet another production of Narendra and Shyam Bajaj [producers of THE TRAIN, AKSAR]. It is a commitment with them and I am happy to be teaming up with Quadri bhai again. He is not just a brilliant lyricist who knows how to get just the right expressions for a situation; he is also a great human being."