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When Esha Deol slapped Amrita Rao and royally went around town basking in her own glory, she may not have realized that the demure-n-dainty Rao may go on to deliver a super hit (Vivah) and become the muse of arguably the greatest modern painters (M F Hussain) of this era. Amrita Rao has arrived in a big way. And the future is as bright as the diamond jewelry she has been promoting. Her pairing with Shahid Kapoor in her second film 'Ishq Vishq' was widely appreciated. In 'Main Hoon Na' she held her own against seasoned actors like Shahrukh Khan and Sushmita Sen. Several films with Shahid followed-n-flopped like 'Vah Life Ho To Aisi' and 'Shikhar'. This year, 'Pyaare Mohan' didn't set the Box Office on fire. And then 'Vivaah' happened'.Where her character Poonam is being anointed as the 'ideal young Indian woman' of today's generation. She played her part with a lot of poise, dignity, integrity and charm. Luckily she had Shahid as her co-star once again who just lets her be' With actresses like Rani Mukherjee, Aishwarya Rai, Preity Zinta and Sushmita Sen going beyond the thirty age group bracket, Amrita Rao is all set to take over the mantle of prospective face of the future. She may not be ultra glamorous. But she has the skills to deliver a powerful performance. Moreover her innocence has a wide ranging appeal. After 'Vivaah' she is being flooded with offers but she is taking her time in deciding her future course of action. Signs of maturity as well'Amrita Rao has the capability to make it to the big league. Don't be surprised if she moves up the ladder in 2007'Wonder what Esha Deol has to say about Rao's success?
Amrita Rao mobbed
It was during the shooting of her Telugu film Athidhi in Hyderabad that Amrita wanted to go to Char Minaar and also shop in the famous Choori Bazaar. Thinking that she will go unrecognized if she wore huge sun glasses and tied her hair back in pony, Amrita went to Char Minar with some friends. As soon as she got off the car, people recognized her and started mobbing her. She had to return without getting the chance to buy anything. That is when somebody came with the idea of using a burkha and Amrita went out once again. "I had such a great time. I climbed up on Char Minar, rubbed shoulder with everybody in the crowd, went to the Choori Bazaar and really shopped for so many bangles. They have lovely bangles and they are so different. I even went to shop for stone studded jewellery. It was fun talking to people without getting recognised and being myself again," laughs Amrita. Amrita Rao has done romantic role opposite Mahesh Babu in Telugu film Athidhi. This film has done terrific business in Andhra Pradesh and broken all previous records. This film has established her as the number one heroine in Telugu cinema. In Athidhi, Amrita Rao's look is very different and sensuous. It is unlike her regular roles that she has done in Hindis film till now. Even in Bollywood she is rocking. Amrita has got plum projects and excellent films in hand. She has Shortkut, which is Anil Kapoor's home production with Akshay Khanna, Arshad Warsi and Chunkey Panday. She gets a very glamorous platform in the film. Another film is with Shyam Benegal which is one of the biggest opportunities for her this year. In January her E Niwas directed 'My name is Anthony Gonsalvis' is scheduled for release. She also has many other big offers.
Amrita Rao Turns Hot For MY NAME IS ANTHONY GONSALVES
Amrita Rao, who is known for girl next door image is all set for a makeover in Sahara Motion Pictures "My Name Is Anthony Gonsalves". The petite actress will be seen in a "smokin hot" new avatar in a very sensual song 'TUM MILEY', choreographed by Bosco-Ceaser. With 'Tum Miley' shot in exotic Goa, Amrita is sure gonna shock everyone with her halter top and a mini skirt. Says Amrita the song "Tum Miley is all about Attitude & Style. The styling is fresh and Bosco - Ceaser has done an excellent job with the song. It's a different new look and the song is very groovy, feel good and romantic. It was like a picnic for the shooting for the song." And when asked whether she was apprehensive about her makeover since she had a squeaky clear image, Amrita feels that you have to surprise your audience at times. There has to be a change. But she avers that though she has shot in a mini skirt, the look is classy.
Amrita Rao's 'Hot' new avatar in 'My Name is Anthony Gonsalves'
Amrita Rao is back with a 'hot in new avatar for her forthcoming release ''My Name is Anthony Gonsalves' produced by Sahara One Motion Pictures. Riding high on the super success of 'VIVAAH' Amrita seems quite pleased with her makeover in 'My Name is Anthony Gonsalves'. Says Amrita " It surely is a new look for me. As an actress one cannot restrict oneself to a particular image, and needs to constantly keep on experimenting with different kinds of look, costumes and characters. Though I love being called the girl next door, I want to change the definition a bit. The girl next door can have a great sense of humour, be attractive and 'Hot'. She adds " TUM MILEY' is one of the most romantic song, I have ever done. I was just sporting the attitude of the song. Additionally it was shot in idyllic goa. I just share a certain karmic connection with the place. And besides, I share a great comfort level with Nikhil. Mark my word; he is one of the most confident newcomers in Bollywood. His second name should have been 'Confidence'. Incidentally whilst shooting in Goa, Amrita surprised the locals with her command over 'Konkani'. Whilst shooting for the song, she even learnt to cook the authentic goan delicacies at Britto's in Baga, Goa. So whilst every third person is packing their bags to herald the New Year in Goa, Amrita will be seen in a new avatar in the first mega release of 2008!!
Amrita Prakash back in Bollywood!
The cute and sweet damsel Amrita Prakash who was last seen in 'Har Ghar Kuch Kehta Hain' had called it quits as she was not too happy with the way her track is proceeding in the TV series. Once again she has shifted her focus to films. The girl reveals she has signed up two films, one for Rajshri Prodcutions named 'Ek Vivaah Aisi Bhi'' and another film for Sanjay Khandelwal called 'World Of Fashion'. Amrita will be seen playing Isha Kopikar's younger sister in the former. She has been associated with Rajshris' for quite some time with her last film Vivaah also being with them. Interestingly we hear, they insisted she should be a part of this film as well and before you get wondering, no, this movie is not a sequel to the previous. "I could not deny the offer. They are such nice people and I have known them for so long. And I know I can always trust them with good quality work." In the 'World of Fashion' which includes a lot of newcomers, Amrita plays an aspiring designer from a small town. Looks like Amrita's hands are getting full in no time.
Amrita Rao inaugurates jewellery showroom
The connoisseurs of fashion and jewellery P.C. Jewellers (PCJ) launched their new showroom at Faridabad on 2nd October 2008 amidst much fanfare in a glittering function. The Grand opening was marked by the presence of much glitterati, Bollywood celebrity, Amrita Rao, who added extra sizzle and oomph to the high profile glamorous event. PC Jewellers is one of the largest and most reputed chains of gold and diamond jewellery that provides a wide range of products, transparency in dealings and best customer care. Bollywood beauty Amrita Rao who inaugurated the new showroom said, "I am delighted to be here at this occasion, PCJ is a brand that embodies perfection in everything they do ' be it jewellery or design. Being a woman, I have looked out for a brand that I could wear everyday and a brand that would match my needs at every occasion. In PCJ, I found a brand that not only satisfies these needs, but also embraces the desires of a woman in every beautiful piece of well-crafted jewellery.'