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S.S. Rajamouli's "Baahubali", which has emerged the biggest opener in the country, broke new technological boundaries and presented many creative challenges to its cinematographer K.K. Senthil Kumar, who spent hundreds of manhours on the film over a period of 24 months. Annapurna Studio, the Digital Intermediate (DI) partners of "Baahubali", employed many technicians on the project. It is said that the DI process in the film was on the scale of Hollywood films. "It was a pioneering effort. For the first time in India, we implemented Academy Color Encoding System (ACES) work flow. We started this project two years ago and did several researches on workflows, which was best suited in the long run and finally locked on ACES," C.V. Rao, Head - DI, Annapurna Studio, said in a statement. "It gives lots of freedom and controls for VFX artists to play around with the footage," he added. ACES is a colour image encoding system proposed by the Los Angeles-based Academy of Motion Picture Arts and Sciences. Explaining the role of DI, Rao said: "DI is all about shooting digitally and getting that content into editing, colour, VFX and audio in the most efficient way." "To begin with, all live shots reach the DI suit. We then check them thoroughly with all brightness, and contrast levels. Thereafter, deliver the right formats to VFX team. Later, the final edited picture along with VFX shots are blended together to enhance the look and mood of the film." According to Senthil Kumar, digital colour correction process has become a very essential and prominent part of filmmaking today to deliver world-class product. "Annapurna Studio offers a pool of highly talented manpower and sophisticated equipment that met our unprecedented high quality needs," Senthil said. "The best part of the studio is the dedicated team -- right from colourist Shiva Kumar BVR to C.V. Rao and his DI crew -- that worked relentlessly to help us achieve the top possible quality. The kind of pressure under which the DI of the film happened is unbelievable. I'm very satisfied with the quality, service and support they have given us for the film," he said. To get "Baahubali" out on such an aggressive schedule, Annapurna leaned hard on a post-production infrastructure built on additional DI suites, including several conforming stations. In addition, an active backup solution with 400 TB (terabyte) of storage was also installed, which could immediately switch over if ISIS (Infinitely Scalable Intelligent Storage), a storage unit, failed. "To meet the filmmakers' expectations, we brought in a completely new base light systems dedicated to the project," said Rao. "Baahubali" is a heavy visual effects production and that made the challenge for DI team even more intense and we are glad that we could complement the film's theatrical and storytelling experience," he added.
Akkineni Annapurna Died
Legendary film actor Akkineni Nageswara Rao’s wife Akkineni Annapurna died today in Hyderabad. Akkineni Annapurna, 79, has been suffering from age related problems and finally breathed her last today morning. Film industry biggies and other political leaders have deeply mourned Akkineni Annapurna’s death. Akkineni Nageswara Rao established Annapurna Studios under his wife’s name and has developed into one of the leading studios in India. Annapurna got married to Akkineni Nageswara Rao in 1949 and the couple has 5 children.
'Annavaram' cans song in Annapurna Studios
Canning of a song involving hero Power Star Pawan Kalyan, heroine Asin, who again won the hearts of the Telugu audiences with her excellent performance in 'Sivamani and Gajini', Sandhya of Premiste-fame and Siva Balaji is in progress at a party set erected in Annapurna Studios for 'Annavaram', directed by Bhimaneni Srinivasa Rao and produced by RB Choudary on the banner of Super Good Films. Ramana Gogula, who gave melodious tunes to 'Tammudu, Badri and Lakshmi', is again holding the baton for this film. The film is most likely to hit the screen on December 29.
'Arya' sequel rolls at Annapurna Studios
'Arya' made by director Sukumar, featuring Allu Arjun and Anu Mehtha in the lead roles with Siva Balaji in a cameo bagged a sensational success in the past, is a well acquainted fact. Presently, a sequel for Arya is being made with the cast including Allu Arjun, Kajal and Navdeep. Director of the former flick, Sukumar is making this sequel. The shooting of this film, kept in a pause mode resumed after cameraman Rajasekhar joined the crew. Recently, some scenes were reeled at Musheerabad. It is learnt that from the 7th of this month, some scenes will be shot on the hero and heroine, in special sets constructed at Annapurna Studios.
Naga Chaitanya shooting in Annapurna Studios
Naga Chaitanya gets busier with the back to back schedules of his yet-to-be-titled new film being directed by Sudheeer Varma. As Chay told in his recent interview, untitled Sudheer Varma directorial went on floors a month ago. Kriti Sanon is pairing opposite Naga Chaitanya in this film that is touted to be a crime thriller. Presently, Naga Chaitanya is shooting for some important sequences for his next film in the city at Annapurna Studios. After seeing the romantic and action sides of Naga Chaitanya in his earlier films, Akkineni fans will get to see Chay in a new avatar in this movie. Meanwhile, Naga Chaitanya's Oka Laila Kosam with Pooja Hedge is ready for release on October 17th.
Mayabazar at Annapurna International School of Film and Media
Mr. Nagarjuna Akkineni, Managing Director along with Guest of Honor Sri Raghavendra Rao, inaugurated the new school block, Mayabazar at AISFM on July 18th 2016. The new block specially constructed for the new influx of students joining in this academic year has; Five spacious state-of-the-art comfortable classrooms. A roomy kitchen cooking fresh and delicious food. A large engaging cafeteria that doubles up as a mini auditorium-cum-conference room.