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Producer Sohail Maklai is looking forward to his first film Cash. The film directed by Anubhav Sinha is set to roll on April 12. The cast includes- Ajay Devgan, Zayed Khan, Arjun Rampal, Riteish Deshmukh, Esha Deol and Shamita Shetty. The music will be by Vishal-Shekhar. Cash is an action thriller. There is a love triangle between Zayed, Riteish and Esha. The stunts and action is by Allan Amin.
"I am confused about CASH's song promotion" - Anubhav Sinha
Normally it is seen that a filmmaker/music company is confused about the promotion of a film's music if it is not up to the marks. Ironically, it is the other way round in case of CASH. We speak to Anubhav Sinha, director of CASH, to understand the reason behind that. "I would have ideally wanted to have around 4 weeks of promotion for CASH where the film would have arrived with a BIG BANG", says Anubhav who made waves with 'Dus Bahane' couple of years back, "But in case of CASH, it would be around 5-6 weeks that I would be focusing to keep the film in news." Why? "That's because there are 5 songs in the film and each of them have turned out to be so spectacular that I can't think of leaving out any one of them from the film's publicity", explains Anubhav. Fair point, so he can get started with it in June since the film comes on July 13th. What's the issue in that? "The issue is a healthy one here", laughs the director, "Vishal-Shekhar have come up with such fantabulous music that I am now confused about where to start. Each of the numbers in the film is a full-on-high-energy song and there is no single track which I can pick up and kick start my film's promotion with. Yes, it is a good problem to have but me and my team have to decide upon it fast to get the right momentum in place."
Wanna watch CASH in Tamil now?
CASH may have come and gone after being an opening weekend wonder, but it' investors are still trying to give it a push for a wider reach. Though the film was a loser at the box office, it was by a small margin as a very good opening salvaged it to a great extent. The film did disappear from the theaters in three weeks flat with the DVDs being out in the market around a fortnight back. But are you aware that the film is also exclusively available in Tamil now? To enhance it's reach in the market down South, this stylish action film directed by Anubhav Sinha has been dubbed in Tamil with it's DVDs floated all around the Southern market. The film is also en route to be making a satellite premier soon.
Cinema reduced to cash trap industry: Subhash Ghai
Filmmaker Subhash Ghai, whose repertoire is studded with films like "Karz", "Ram Lakhan", "Khalnayak" and "Pardes", believes commercialisation has nowadays made the Indian cinema world a cash trap -- a mode for brand promotions. His last few movies -- "Yuvvraaj", "Kaanchi: The Unbreakable" and "Black & White" -- failed to spin the magic the 'Showman' was known for in the 1980s and 1990s. "The (Indian) cinema has been reduced to a cash trap industry. Earlier, it was a creative industry, but now more of commercialisation has entered in it. Now actors don't talk about a particular scene or performance, they talk about the collection," Ghai told over phone from Mumbai. Also concerned by the rising pay cheques reserved for the A-listers, Ghai said: "Film corporate companies have faced big losses in recent years. The only ones who have gained are the stars and the marketing companies. "Producers should try and make films having a good story and director rather than giving out half of the budget to the stars. I used to pay only 10 percent of my film's budget to the stars... But now, stars are more interested in endorsing products rather than acting in a film," added the filmmaker, who takes pride in the fact that "stars used to run after me" during his prime. The 70-year-old, who was honoured with a Lifetime Achievement Award at the International Indian Film Academy (IIFA) Weekend and Awards in Kuala Lumpur, Malaysia, earlier this month, is even against the idea of actors turning producers as he feels it makes the director's job more difficult. "Directors have become producers because they don't want any other person to interfere in their credibility. But when actors become producers, they try to dominate the director. Nowadays, the corporate people are asking every actor to become a producer. Apart from three to four directors like Rajkumar Hirani and Rohit Shetty, rest all are obligant," he said. Having started his directorial career with the 1976 film "Kalicharan", Ghai considers himself "blessed" to have stayed in the industry for such a long time. He says the 1980s were the best time of his almost four-decade-long journey. "I was really flying high in the 1980s as most of my films did well at the box office. Since 'Kalicharan', I made 19 films in all, out of which 14 were blockbusters. From 1975 to 2005, it was the best era of my life which spanned for 30 years," said Ghai, whose two 1980s hit films "Karz" and "Hero" were screened on Zee Cinema some time ago. "I feel blessed that I'm one of those achievers who stood in the industry for four decades. But now I make films on my own terms and happiness, not under anybody's pressure. I ran constantly on a treadmill for 30 years. So, I'm a happy and peaceful person today," added Ghai, who also has a film institute in Mumbai. Enjoying the slow pace on the film direction front, he said: "I used to take six months for making a film prior to 2005, but after that I took four years' gap while directing a film. It's just that you feel a lot more responsible and try to do something for the upcoming generation and the country."
When Tusshar's 'Love Story' came across 'Cash'
In Cape Town, while shooting for his forthcoming film 'Kya Love Story Hai', Tusshar Kapoor was desperate to find a gym where he could work out in the evenings after shoot. Much to his relief, he found one not so far from the villa where he was staying and made sure he went there religiously every night after the shoot packed up. "It was one of the biggest gyms I've ever seen," Tusshar confesses. "It was almost like a studio. There was everything from weights, steppers, treadmills and hydraulics. I made sure I jogged to the gym at night." Is it true that Tusshar would work out with his colleagues Zayed Khan & Riteish Deshmukh in the same gym? "It so happened that the unit of 'Cash' also happened to be in Cape Town at the same time as our unit of 'Kya Love Story Hai'. So we'd invariably meet up in the gym!" he laughs. Kya Love Story Hai releases all over on April 20 and is being distributed internationally by Studio 18.
'SULTAN' TO RELEASE ON JULY 6, TO CASH IN ON FIVE-DAY WEEKEND
Bollywood superstar Salman Khan's much anticipated sports-drama film "Sultan" will release on July 6 on the occasion of Eid. Yash Raj Films made the release date announcement on Monday. Produced by Aditya Chopra and written-directed by Ali Abbas Zafar, "Sultan" features Salman and Anushka Sharma as wrestlers. Interestingly, it will witness a five-day opening weekend at the box office as July 6 is a Wednesday. "'Sultan' advance booking for the 5-day festive weekend will start on Sunday, July 3, 2016 across India," tweeted trade analyst Taran Adarsh. Industry experts believe "Sultan" will be a box office winner considering Salman's score at the ticket counters since the past few years.