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First weekend performance of latest release This Friday audiences proved once again that in most of the cases it is fairly simple to differentiate a bad product from the good one. Otherwise how could one explain the shockingly low opening weekend for 'Teesri Aankh - The Hidden Camera' that boasted of A-starcast [Sunny Deol, Amisha Patel]. There was nothing in the promos the movie that could have excited a viewer to venture into a theatre and once the movie was released, the word was out about this Harry Baweja film being a sub-standard product. A downer in all senses, it is particularly surprising to be coming from the same man who gave a high voltage slick product 'Qayamat' a few years back. Last week's movies There were some murmurs in few sections of media that were hell bent on trying to pull down 'Taxi No. 9211' as a flop. Inspite of such headlines and an obvious attempt to call it a qualified loser, the final figures at the end of week one had a different tale to tell. The fact is that the movie has taken the second biggest opening after 'Rang De Basanti' this year and already has more than 9 crores in its kitty. For a movie budgeted at 6 crores, it is already a comfortable semi-hit and with not many notable releases till the beginning of April, it has got a open house to enjoy a long stint. The movie has done tremendous business in Mumbai (as expected) with first week crossing 2 crores whereas in other metros and cities too it has done decent business. The movie should comfortably reach 20 crores which is quite good considering the unusual pairing John Abraham and Nana Patekar and no real romantic angle per se. Its celebration time for Sippys as they get another consecutive success after 'Bluffmaster'. Both 'Humko Tumse Pyaar Hai' and 'Sun Zarra' had a disastrous opening everywhere and it is difficult to choose which one is the bigger box office failure of the two. Audiences just weren't interested in the old fashioned romance cum drama that resulted in empty houses across nation. Whether it was HTPH that was a multistarrer with Bobby Deol, Amisha Patel and Arjun Rampal or 'Sun Zarra' that had newcomers Samir Aftab and Anjana Sukhani, the result was just the same. While HTPH collected a mere 50 lakhs odd at the end of first week (something that a small movie like 'Mixed Doubles' too managed to do), Sun Zarra was not even released properly and had an embarrassing all-India figure of 5 lakhs! From the past 'Fight Club' saw one of the biggest falls ever in the last few months for a multistarrer as it recorded just about 20% collections of what it did in its first week. At the end of second week, its total reads as 6 crores and with the graph completely nose-diving as the days progressed, there are no hopes left at all for the film to break through. The movie has almost vanished in the third week, which is quite surprising for a film that promised to be coverage at least when it was released. In its second week, the collections of 'Chingari' read in thousands at all centers (A, B, C) and not even lakhs that tells the tale. With a heavy fall in the second week, just about 20 lakhs collection and everyone associated with the movie admitting the movie's failure, the movie is bound to end its run in no time with just 1 crore total. Extremely poor! 'Mixed Doubles' is still surviving in the Top-10 list and has now crossed 1 crores at the end of 3 weeks. The movie may just about manage to reach coverage but that's about it. 'Aksar' has now crossed the 8 crore mark but is falling rapidly as the weeks progress. Still, it has managed to give itself a above average status and a first all-India success for director Ananth Mahadevan. 'Rang De Basanti' doesn't really stray much from its enviable position at the box office and continues to mint money for its producers. With its fifth week collections reading 3 crores, it has now crossed the 40 crore landmark. In the future With exams seasons looming large in India, only small movies are filling up the theatres. This week sees 'Malamaal Weekly' and 'Jigyaasa' releasing and while the former if indeed a multistarrer with Priyadarshan at the helm, the movie has been practically under-promoted all over. Never in the history of a Priyadarshan movie has the publicity been such a low key affair but for the reasons best known the producers, there hasn't been much awareness created around the film. Still, going by the past record, this movie made in a reasonable budget should manage to do an above average business at the least. The other film 'Jigyaasa' has Hrishita Bhatt as the central protagonist and has a non-starter written all over it. There is absolutely no 'jigyaasa' in anyone around watching this flick about the 'inside operations' of Bollywood!
Box Office Analysis-March 02 , 2006
First weekend performance of latest release Extreme styles of film making came to fore last Friday with the release of Taxi No. 9211, Humko Tumse Pyaar Hai and Sun Zarra. While Taxi No. 9211 was an original script which could qualify as new age cinema due to the subject and overall treatment, both Humko Tumse Pyaar Hai and Sun Zarra were stuck in a time wrap when it came to storyline and treatment. Not surprisingly the audience enjoyed the ride of Taxi No. 9211 rather than munching popcorn along with the mushy drama of HTPH and Sun Zarra. Taxi No. 9211 opened decently and has been showing improvement as days progress through positive word of mouth. This medium budget movie should be able to sail through comfortably in the end. In contrast neither HTPH nor Sun Zarra have showed any promise whatsoever since the release and should end their run in a fortnight from now. Last week's movies Out of the 5 movies released last week, only two survived to gain entry into the second week. Remaining three, Rafta Rafta - The Speed, Faltu and Aisa Kyon Hota Hai? were complete washouts with near to nil collections. Neither were they publicized well nor were the audiences excited about the starcast, subject, treatment or the music to venture into the theatres. 'Fight Club' had an average first week with collections reaching close to 5 crore mark. One would have expected that the movie may be able to sail through in the end if the film could sustain in the second week but looking at absence of any word of mouth and tha target audience (teenagers) busy with their board exams, it would be a tough run for the movie to reach the coverage mark. Mumbai and Delhi were again the two cities that got the maximum moolah for the movie that was near 80 lakhs and 70 lakhs respectively. Chingari's fuse was gone before it could be ignited and was a disaster all over after the end of week one. With collections failing to touch even a 1 crore mark, the picture is pretty clear for this Kalpana Lajmi film. One of the poorest ever opening for a Sushmita Sen film, it couldn't garner decent collections at any of the centers across country. Audience proved once again that they would venture into a 'different' cinema provided it shows some promise at the least! From the past 'Holiday' had the biggest ever crash for a film coming from the house of Bhatts as it fell as much as 95% in its second week, which means that there were practically no takers after a one week run. Since the first week too was hardly anything but exciting, the movie has more or less ended its run with a sub 1-crore figure. One of the biggest flops of Dino Morea ever, his only consolation comes from 'Aksar' that has enjoyed a decent outing. In contrast 'Mixed Doubles' surprisingly did reasonably better than number of other movies running during last week and added in another 40 lakhs to its kitty. Though the film is still a trifle away from the 1 crore mark, it is at least giving a decent fight at the box office. Since it comes with a 'typical multiplex film' tag with it, it has an outside chance of recovery if it survives for a couple of weeks more. 'Aksar' fell further in its 3rd week but still a total of approximately 70 lakhs in the 3rd week were good enough to bring the movie near 8 crores. The movie should make its exit around 8.5 crore but its DVD release in a week's time should further bring in some money as people may check it out just for the songs. 'Mere Jeevan Saathi' continued to crash in its 3rd week and is now almost out of the theatres with 2.5 crore collections. 'Rang De Basanti' continues its victory march as it continues to register good collections. For the first time in its 4 week run have the movie's collections been less than 1 crore in both Mumbai and Delhi though overall RDB has still been performing way better than the competition that has come since its release. Approximately 4.5 crores were added on to its total that now stands at 39 crores. In the future Harry Baweja's 'Teesri Aankh - The Hidden Camera' is the sole release of coming Friday but that too doesn't show much promise for this Sunny-Amisha-Neha starrer that seems to have lost more than having gained from the controversy about Sunny'a appearance in the film. Overall too the film bears a jaded look while action seems repetitive. The music has been a non-starter too while the subject doesn't promise much for the family audiences. It would require some real good heroics from Sunny [in case he is 'really' the 'hero'] to bail this movie out as at the face level it doesn't seem to be an exciting preposition at the box office.