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More news →SEL and Adlabs Join Hands To Co-Produce music of JOHNNY GADDAR
In a first time ever ground breaking Hindi film music deal, Adlabs and Shankar Ehsaan Loy will join hands to co-produce music of the film Johnny Gaddaar. Produced by Adlabs and directed by Sriram Raghavan, Johnny Gaddaar is a crime thriller and stars Dharmendra, Vinay Pathak, Zakir Hussain, Rimmii Sen. Johnny Gaddaar also introduces a new star Neil Nitin Mukesh. The collaboration deal has been initiated by Pooja Shetty, company head of Adlabs. Pooja Shetty believes says, "This is a never before deal. Shankar, Ehsaan and Loy are now partners with Adlabs in music production. They will also get a percentage of the money that comes in from ringtones and any other venue that brings in the revenue for the music." Shankar Mahadevan of S-E-L, the music directors team says, "When we discussed the idea of sharing the music on a larger level with Adlabs, Pooja Shetty showed great vision. She has given immense support to this new partnership. With this new collaboration we are the producers of the album as well as music directors and have an equal share in the success of the album. The new format is very encouraging for music directors." He further added, "Mr Manmohan Shetty and Pooja Shetty are the straightest people in the business and it's a pleasure to work with them." The film's music has a very young, international and trendy sound.
After APNE, Dharmendra's next release is JOHNNY GADDAR
Sometimes a slight delay in the release of a film only works in your favor. Producers of JOHNNY GADDAR may at least be thinking on these lines! It took sometime for this Sriram Raghavan directed to reach the finishing line but ever since the film has come in news, it has only garnered appreciation from some of the biggest and most respectable names in the industry. The film has also benefited from the fact that Dharmendra, who plays a key role in the film, has just made a smashing comeback with APNE which has resulted in a revived interest for JOHNNY GADDAR. Add to it the buzz which it's lead debutant hero Neil Mukesh has generated and JOHNNY GADDAR suddenly finds itself as one of the hottest projects in the running. Also starring Rimi Sen, Zakir Hussain and Vinay Pathak, the film is looking at a late September release.