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'Halla Bol' is a true life tale of a super star Samir Khan, a small town boy who has always had aspirations to make it big in tinsel town. After much struggle he gets a break in Bollywood and goes on to become a huge action hero. But in the course of time, he forgets his humble beginnings. One day, a shocking incident occurs that rocks his entire value system. Now, as his entire life hangs in the balance, he has to battle it out with his superstar image and his identity as a human being which seems to have taken a back seat all this while. Directed by Raj Kumar Santoshi, the film stars Ajay Devgan and Vidya Balan in the lead along with Pankaj Kapoor.
HALLA BOL amalgamates real and reel life
Presented and distributed globally by Pyramid Saimira Theatre Ltd., film Halla Bol has used a unique and interactive marketing opportunity. Since the film is vocal about man's inner conscious, Halla Bol is reaching the common man through street plays. Comments spokesperson from Pyramid Saimira, "Regular modes of marketing have been used over and again. Reaching the real viewer through street theatre will be direct interactive marketing. We are taking the local issues and awaken the people about them. We are taking these plays to eight cities and in each city one artiste will accompany the theatre group." One of the artistes from Ajay Devgan, Vidya Balan or Pankaj Kapur will be representing the film during the street play in each city. The street plays are organized and conducted by senior theatre personality Om Katare and his artistes. Theme of all the plays will gel with the core story line of the film. "Basically we are taking issues of common man like the local Municipal Corporation, illegal constructions, hospitals & health, and sexual harassment. These are the most written about but least tackled issues because there is no unity amongst the citizens. I as sutradhaar, will tell them to use their voice together in unison, to go ahead and Halla Bol against injustice. Be together in problems because what is one man's agony will become the second persons issue tomorrow. Do not keep quite," explains Om Katare about their script and plans. Says producer Abdol Samee Siddiqui, "Our street theatre will take the reel to the level of real. We have gone with Om due to his experience and exposure to street plays". These plays are being taken to the cities like Delhi, Chandigarh, Lucknow, Bhopal, Jaipur, Ahemdabad, Kolkotta and will culminate in Mumbai. Entire schedule will be held from 1st January to 10th January since Halla Bol is releasing on January 11th 2008. Halla Bol is produced by Abdol Samee Siddiqui and India News under the banner of Sunrise Pictures Pvt. Ltd. and directed/scripted by Raj Kumar Santoshi. Halla Bol is presented and distributed globally by Pyramid Saimira Theatre Ltd. Star cast includes Ajay Devgan, Vidya Balan, Pankaj Kapur and Darshan Zariwala. Pyramid Saimira Group is one of the Asia's largest entertainment groups with business interests in film production, TV content production, theatre (exhibition), food & beverages and more. Its network includes 703 screens across 4 countries. It is currently Asia's largest theatre chain company. Halla Bol is their first presentation of Hindi Film.
Ajay makes Halla with a softer note
Ajay Devgan who went all out roaring about injustice in society through Rajkumar Santoshi's Halla Bol , has now taken a break from roles that require him to yell his lungs out. Devgan is now keen on showing his fans his softer side. The usually macho Devgan will soon be swinging around with Ayesha Takia in Rohit Shetty's Sunday which hits the screens in a few weeks from now. But Ajay seems more excited about his directorial debut U,Me Aur Hum for obvious reasons. The film that stars Ajay's sweetie pie Kajol has been the talk of the town with its very first promos on air. As Ajay and Kajol get together once again after the disastrous Raju Chacha, the audiences are looking for yet another Pyar Toh Hona Hi Tha . Ajay wants to connect with the audiences directly and thus has launched a website for the film. Ajay has expressed his views on love and marriage on the site. Addressing various issues such as love at first sight, soulmates and happy marriages; looks like Ajay will soon be Bollywood's next love guru.
Festive scenes at cinema halls
Its celebration time at cinema halls. The half-a-dozen movies that hit the screens on Deepavali day have been witnessing surging crowds. Crowds thronged theatres in large numbers and festoons, cutouts and posters find its place in several theatres. Sweets were distributed by the fans. Vijay's 'Azhagiya Tamil Magan', Suriya's 'Vel', Dhanush starrer 'Polladhavan' and Sathyaraj starrer 'Kanamoochi Yaenada' witnessed splendid openings and it is expected to sustain the grand opening during this week-end too. The movies have managed to get positive reviews and the word of mouth publicity is also good. "Hopefully more crowds will throng in the coming days", says a theatre-owner.
'BHK [email protected]' is complete mischief, says director
Director Rakesh Chaturvedi says his movie "HK [email protected]" is full of mischief. The second poster of the film has been unveiled. Talking about it, Chaturvedi said: "We have released the second poster of our film and it draws the 'Snakes and Ladders' game which is in the form of a calendar. The film is a complete mischief, that's why we have termed it as comic caper." “With the help of fun elements, we are trying to convey a very simple statement which turns out to be extremely meaningful," he added. But why such a title for the film? “There is a saying -- 'An entire lifetime is spent building a house'. So all matters related to the struggle of a house is what we've tried to capture in a very situational, mischievous and fun manner. That's why we have titled it as 'BHK',” he explained. 'BHK' refers to Bedroom, Hall and Kitchen, the pre-requisite of a house. The film is jointly produced under the banner of 9 Production, GM Film Production and RCOM Productions.
Senior dies in cinema hall while watching horror movie Conjuring-2
In a freak incident, a man watching the newly released horror movie ‘The Conjuring 2’ died in a cinema hall in Thiruvannmalai on Thursday. The deceased, who has not been identified by the police, was believed to be around 60-years-old. According to The Hindu, the man was a native of Andhra Pradesh and was staying at an Ashram in Thiruvannmalai. He was watching the movie at Balasubramaniyar theatre, when he complained of chest pain. Though the ambulance was called for immediately, the man breathed his last before it arrived. Reports also add that someone who had accompanied him took the body to the place where he was staying. Further details about the deceased are awaited.