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Leading entertainment conglomerate, Percept Picture Company who will be soon releasing their much awaited animation film of the year 'Hanuman Returns', announced a unique tie up with Microsoft, one of the biggest player in the gaming world Microsoft's XBOX LIVE. Percept Picture Company through this initiative will bring a whole new world of gaming and entertainment with Xbox 360'„ and a broadband Internet connection will be providing Hanuman Returns content to the world of gaming through XBOX LIVE. o Xbox LIVE, the world's best online console gaming service and community, arrives in India on 5 November 2007 , partners Percept Picture Company's HANUMAN RETURNS o Indian users can now log into Xbox LIVE not just to game but also to get their daily dose of entertainment with exclusive Indian content! Trailers and other content of the movie Hanuman Returns ' one of the most awaited movies of the year! India's 1st successful animation film HANUMAN was a story on a historical event , it had set a precedent for the Indian animated feature market in 2005. The makers believe that 'Hanuman' is an attitude, its a global phenomenon, it exemplifies selflessness, courage, devotion, energy, strength and righteous conduct. Moving forward Percept Picture Company will extend Hanuman through a series of animation films. Second film in the series is HANUMAN RETURNS which is all about an entertainment experience hence the marriage with an apt platform like Xbox Live. 'We are excited to showcase the hugely anticipated HANUMAN RETURNS on the Xbox Live service ' a next generation platform for complete connected entertainment with an existing community of millions of users worldwide ' Jt MD Percept Holdings Mr. Shailendra Singh
HANUMAN RETURNS in Hindi, English, Bhojpuri, Tamil and Telugu
Percept Picture Company presents the sequel to torch bearer of original Indian Animation 'Hanuman', 'Hanuman Returns' which is scheduled to release this December 2007. The sequel has a very fresh approach in order to provide the audience with something even better than the first part in the series. It is not based on the Ramayana and will have a totally new story. Hanuman Returns is primarily a 2D animated feature with a lot of special effects. The feature is written and directed by the highly acclaimed writer / director Anurag Kashyap. Hanuman Returns is going to set a benchmark in totality in the animation industry. Hanuman in HANUMAN RETURNS is born in the current age and will save planet Earth from destruction. Hanuman Returns will have many other important characters like Narad Muni, RahuKetu amongst others and all the characters will be a part of the 360 degree marketing plan. Other than Hindi, the sequel will also be launched in English, Bhojpuri, Tamil and Telugu languages. Percept Picture Company also plans to distribute the feature globally.
HANUMAN RETURNS to have 500 prints release
HANUMAN RETURNS would have a mega release. It will come at 500 prints and an additional 250 digital cinemas across 3 languages, Hindi, Tamil and Telugu. Says Mr Preet Bedi, CEO, Percept Picture Company, " Hanuman was a movie that achieved dizzying heights of success; and with Hanuman Returns Percept Picture Company vies at delighting audiences furthermore. Hanuman has the potential to be a globally recognized brand and thus we intend to release Hanuman not only on a national scale but also in various international languages This is to ensure everyone gets an opportunity to view this visual treat." "There have been so many mythological heroes but none of them are recognized globally. "With Hanuman we are creating a truly global super hero from India" concluded Mr Bedi. Hanuman Returns is primarily a 2D animated feature film with 3D effects which will keep the viewers entertained and ensure that they are completely glued to the screens. Says Hari Varma, Chief Creative Officer (CCO), Toonz Animation, "Hanuman Returns" is a film with fresh energy. Making a sequel greater than the earlier one is not a small challenge and I think this is achieved to a great extent due to collective and coordinated team effort from the entire crew involved from script to screen." He adds, "Freshness in the story line thought process and styling makes this film a truly different experience. I am sure every one, children and adults alike, will enjoy the experience of seeing our super-hero's return and saving the mankind from the wrath of an entity created by them."
HANUMAN RETURNS and the MATRIX connection
HANUMAN RETURNS is becoming an exciting project with every passing day. The promotion of the film has begun on a good note and the film is making news on all media forums. The teasers have been exciting and are already attracting eyeballs of it's target audience, i.e. children, what with some good combination of high voltage drama, comedy and action coming together. Since the film is set in modern times, one such action sequences sees Baby Hanuman, dressed as a school boy, dodging bullets a la Keanu Reeves in MATRIX. With the scene making for quite a cute sight, expect some seetis and taalis coming the film's way when this sequence comes alive on the big screen. One never knows, even adults may not be far behind to join the fun!
PPC launches HANUMAN RETURNS with 'The World of Hanuman'
Percept Picture Company (PPC) is an entertainment conglomerate that pioneered the popularity of the highly acclaimed animated film Hanuman. It was the first Indian animation film released commercially in India and went on to become a huge success. PPC now proudly launched the much anticipated sequel 'Hanuman Returns', on November 21, 2007 at the Taj Lands End, Mumbai. The character of Hanuman, India's original and only superhero which went on to achieve immense popularity amongst all age groups; has been given a brand new look that promises to be even more alluring than before. Mr. Shailendra Singh, Jt MD Percept Holdings says "Our HANUMAN is the first and the biggest superhero franchise in India." He adds, "India's first successful animation film HANUMAN was a story on a historical event; it had set a precedent for the Indian animated feature market in 2005. Percept Picture Company will extend Hanuman through a series of animation and live action films in future. We are committed to making HANUMAN RETURNS an enriching entertainment experience for the consumer. Hanuman is an attitude, it is a global phenomenon, it exemplifies selflessness, courage, devotion, energy, strength and righteous conduct. " Hanuman Returns will have many other important characters like Narad Muni, RahuKetu amongst others and all the characters will be a part of the 360 degree marketing plan. Other than Hindi, the sequel will also be launched in English, Bhojpuri, Tamil and Telugu languages. Percept Picture Company also plans to distribute the feature globally.
360 degree promotion for HANUMAN RETURNS
As part of the 360 degree promotion and licensing programme, PPC has tied up with Future Group ,Jump Games, Baskin Robbins, D'damas, Camlin, Indiatimes, Midday, Star News and a plethora of eminent brands to provide audience with nothing but the best source of entertainment options. Apart from these, Hanuman Returns would also introduce its latest range of merchandising products after the astounding success of Hanuman's merchandising campaign along with an interactive website on Hanuman Returns. INNOVATION, STYLE & GRANDEUR all came together at the recent launch of Percept Picture Company's HANUMAN RETURNS. The launch includes goodies like Film, Mobile Games Toys, Jewelry, Apparel, Crockery, Books, Stationary, Plastic wear etc. Quotes from Merchandise and Gaming Partners :- "As an extension to the thrill and excitement associated with Hanuman Returns, D'damas Introduces Saumya collection line based on the core values of religion and spirituality. This partnership will be an opportunity for us to establish our brand in the market. This association would further facilitate aspiration value to Saumya (the jewellery) by letting the true brand ambassadors of this range (Hanuman) personify the values intrinsic to the brand and evoke the dreams associated with owning the product." ' Mr. Mehul Choksi, Chairman, Gitanjali Group. Hans Udeshi, CEO ' General Merchandise, Pantaloon Retail (I) Ltd., "We are delighted to be associated with the movie Hanuman Returns, especially since it is a film which attempts to inculcate traditional values through a modern prism. We have specially designed and created merchandise for the film, including Toys, Stationery, Crockery and Apparel, which will be loved by kids. We believe that animated movies have a huge impact on kids and through Hanuman Returns, we will be able to connect with them at an emotional level." Salil Bhargava, CEO, Jump Games, "Animated films have always been a great content source for gaming, and with a larger-than-life character like Hanuman, a game holds incredible scope. This is the first time that the audiences will be witnessing the rise of an Indian superhero and we're thrilled to have partnered with Percept Picture Company in bringing Hanuman Returns to the mobile medium. We've created a game that's fast-paced and fun, and wonderfully captures Hanuman's experience on the mobile. Hanuman Returns is a great film and we're sure the mobile game will equally appeal to the audiences globally."