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The Tamil film producers and directors are these days found with Tamil dictionary to choose Tamil titles for their films. The State Government's decision to provide tax-exemption to movies titled in Tamil has brought about a change in the industry. Adding to the list of movies opting for a title change is Sundar C's Rendu. Rendu is colloquial Tamil. Only a pure Tamil title will make a film eligible for tax concessions. So, three days after its release, Rendu has been re-named as Irandu. Basking on the movie's good opening, Sundar C says, 'The movie is doing well. People are appreciative of the comedy and we are hopeful of good collections.' Featuring Madhavan in a dual role, the movie has Reema Sen, Anushka, Vadivelu and Santhanam in the cast.
Kushboo happy with Irandus opening
Producer Kushboo is happy at the box 'office response for her production venture Irandu. An anxious Kushboo had made calls to theatres screening Irandu to know about the response from the audience. Expressing her thanks to director Sundar C and actor Madhavan, Kushboo said, 'The movie has opened well. The audiences are appreciative of the movie. I am thrilled.' Irandu featuring Madhavan in dual roles has Reema Sen, Anushka and Vadivelu in lead roles. Music is by D Imman and direction by Sundar C. The mix of comedy, glamour and a dollop of suspense have worked well. Sundar C's ability for a gritty script that does not tax the audience seems to have worked. Irandu is now being tipped as a hit. Buzz is that Kushboo has started plans to commence her next production venture and it may star Silambarasan in the lead role.