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'Take One School Of Mass Communications' in Dubai has invited the director Anand Kumar, producer Sanddeep Kapur and actress Hrishitaa Bhatt from the film 'Jugaad' to give lectures to Mass Communications students at their college. According to the director Anand Kumar, who was also the director for 'Delhi Heights', "They have invited us because our film is based on the real life story of the producer Sanddeep Kapur. It is a feature film and not a docudrama but the treatment is very realistic. We have real characters played by theatre and film artistes. Film has its huge chunk of humor that falls out of real situations. We have not changed the actual happenings, just fine tuned them which is our cinematic liberty." Comments Hrishita Bhatt, "It will be an experience of different level. Enacting a character and explaining how to enact are two different things. I am happy to get this chance." Shot at various locations in Delhi and Gurgaon, 'Jugaad' is a real life story. Produced by Sanddeep Kapur, it is based on his own personal experience during and after the MCD ceiling in Delhi. It is voice of struggle of a successful CEO to survive and restart his life from a scratch. None of his jugaads and connections work in his favour to save him from complete devastation. This film is a combination of loss, pain and humour of today's Baristas and Cafe Coffee Days and the crowds frequenting 'chaiwallahs' at the small town/city 'nukkad'.
EXCLUSIVE SYNOPSIS - JUGAAD
THE FILM Based on the MCD ceiling in Delhi, the story is about advertising agency and its successful CEO. With a title line 'Jugaad - the fact of life', the film kicks off with hectic agency work culture coated with humorous and witty dialogues to gel with the present generation. "Jugaad" (the fact of life) comes to life when the MCD locks the doors of advertising agency under the ceiling drive. The successful CEO uses his best connections to influence the MCD officials but nothing succeeds. Thus begins the journey of Sanddeep Kapur, left alone on the roads with his team (already looking for greener pastures)' towards struggles unforeseen. The film narrates the hero's patience and the amount of Jugaad that is required to re-establish his agency from the scratch. A NSD product and a Delhiite himself, Manoj Bajpai is all geared to present the flavour of Jugaad to the fast forward generation of today that lives and breathes in the Baristas and Cafe Coffee Days of the world and the crowds frequenting 'chaiwallahs' at the small town/city 'nukkad'. Jugaad is all set for a great innings! LOCATION The film is mostly shot in Delhi and Gurgaon with few locations in Mumbai. It's shot on the latest digital technology. FILM VIEWING The film is available for multiplex and home video. Comes in the DVD box, inside the box there is an attached booklet which not just carries out the film's synopsis and character sketch of the actors and also includes the director's note, personal messages of Manoj Bajpai and producer's write up on history of Jugaad. DURATION The film comes in single DVD. MOVIE DETAILS Cast : Manoj Bajpai, Hrishitaa Bhatt, Vijay Raz, Sanjay Mishra, Akshat Kumar and others. Director : Anand Kumar, directed successful Hindi movie Delhi Heights and has around 40 happening ad commercials to his credit. Producer : Sanddeep Kapur, a young successful advertising agency professional on whose life the film is based. Music : Sachin Gupta Lyrics : Sameer
One and half crore for a single scene in JUGAAD
Sandeep Kapur wants the audience to experience the same feelings and emotions that he felt when the Muncipal Corporation of Delhi (MCD) ceiling took place in Delhi in which he was also one of the victims. And just guess the money that this man has flown around to do justice to his feelings looking exactly like how he wants them to be seen on screen. A staggering one and a half crore is the amount used for the producer of the forthcoming film 'Jugaad' starring Manoj Bhajpai in the lead role tells a story of a successful CEO of an advertising agency whose office is demolished and how he has to restart his life again with the burden of finding a new place for his agency looming over the future of his company as well fighting the feelings of his employees to move on to other companies. The efforts of the protagonist played by Manoj Bhajpai to influence the MCD officials with his connections that goes without reaching anywhere and how he tries to make his life again colourful makes up 'Jugaad'. The reason why the producer is pumping up this big an amount is because Sanddep Kapur does not want even one of the frames in his pet project to lack the perfect feeling and look artificial and also due to the fact that the film is based on his own experience, he do not want to compromise on anything. One of the other reasons for the cost to go to such an extent is because the whole scenario which prevailed in the actual demolition drive had to be brought alive again to give the scene the look of an actual demolition drive. So the film's unit used five cameras, three bulldozers, a crowd of more than 500 people, the numerous labourers employed for the purpose, around hundred policemen complete with the horde of media personalities of the channels and their live broadcasting vans. The scene which was recreated in Noida instead of Delhi utilized the services of five action directors flown in from Mumbai. The director of the film Anand Kumar gave his own contribution to give the perfect edge to make it as realistic as possible. After finding that the scene being canned can do better if a little more real life action can be included into it and a good crowd standing on the roofs, the film maker asked the labourers to really break the boundary wall of a building. The director got exactly what he wanted when lots of ladies came out and stood on the roofs and more people came out making the assembled crowd bigger. The people believed that the municipal office has really come for a demolition drive and they got furious and shouted and created a typical real life situation which consists of reactions and the oppositions when such an incident takes place. All the required frames direct from life were absorbed using the five cameras and the unit got what they needed the most. Other cast members of 'Juggad' includes Hrishita Bhatt, Vijay Raz, Sanjay Mishra, Govind Namdeo and Akshat Kumar. With a real life experience to back up, a dedicated financer and a great performer like Manoj Bhajpai in the lead role, a great movie can be expected soon.