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More news →After KHUDA KAY LIYE, it is RAMCHAND PAKISTANI
Percept Picture Company (PPC), India's fastest growing and fully integrated Content Creation, Aggregation and Distribution Company has created an all new league of acquisition and distribution of films where they will release the films that will bind the two nations which have been rivals for years, India and Pakistan. Already riding on the success of KHUDA KAY LIYE, the first ever Pakistani film released in India, PPC is now coming up with another critically acclaimed Pakistani film RAMCHAND PAKISTANI which will release this August. Khuda Kay Liye has already won many a rave reviews which added to the holistic profile of PPC. With expertise in producing Motion Pictures, Television Software, Film Distribution and Marketing, Ad Film Production, Corporate Films, Live Events and Special Projects, PPC which is equipped to meet the content needs of both consumers and clients, used their in-depth experience and quality of work, which helped PPC in creating success story for the first ever cross border film. With unprecedented success of Khuda Kay Liye boarding on their shoulders, PPC has opened an all new path for cultures to extend their boundaries through the means of films. Following this route, RAMCHAND PAKISTANI is also being slated as another Pakistani project, which will yet again help create a way ahead for both ways Film Transactions, breaking all the barriers. RAMCHAND PAKISTANI has been directed by Pakistani Lady Debutante Director, Mehreen Jabbar and stars India's ace realistic actor Nandita Das alongside the Pakistani actors like Rashid Farooqui, Noman Ijaz, Maria Wasti, Navaid Jabbar and little boy Syed Fazal Hussain. RAMCHAND PAKISTANI has already become a widely talked about film in both nations as this gutsy film was selected for the narrative section of the 'Tribeca Film Festival 2008', New York and was also screened at the 'Seattle International Film Festival' in June 2008 and won rave reviews. Recently the film has also won the 'Fipresci' Award at the 'Osian's - Cinefan Festival of Asian and Arab Cinema', held in Delhi. It has also been selected for the 'Rhode August 2008 Island International Film Festival', USA. Thus it seems to be a pretty right choice by PPC to reveal another Pakistani quality work to the Indian Cine goers. Mr Shailendra Singh Jt. MD Percept Ltd. feels proud to have honour of associating both the nations via film medium. 'We feel proud that after a gap of four long decades, it was PPC that had the glory of releasing the first Pakistani film in India. The response to the film was overwhelming and I hope the same for Ramchand Pakistani too. We at Percept Picture Company are looking forward to the release of Ramchand Pakistani with loads of anticipation, as with the consecutive releases from across the boarder will lead to a much positive atmosphere amidst both the countries." He quips. For years PPC has been catering to the global citizens' quest for quality information and entertainment, by providing customized solutions across segments. Today, it is one of the leading corporates with a fully integrated in'house infrastructure for production across various divisions. Entering the Genre of acquiring and distributing Pakistani films in India, PPC has straightaway set a benchmark as the first production house to have brought Pakistani films to be viewed amongst Indian audiences, something that PPC seems promising to keep doing. PPC has been producing innovative and quality films through an efficient film making process, by integrating content production, distribution, tie-ups for exhibitions, broadcasting and music rights. PPC's projects has always showcased differentiated content which catered to broad based audiences as well as niche ones enabling to successfully contribute to the growth of Indian and international cinema. Talent knows no restrictions. This is what PPC seems to believe in, which was very much proved with Khuda Kay Liye and with Ramchand Pakistani PPC yet again restrains itself as a trendsetter.
Tell Me O Khuda’ set for Diwali release against ‘RA. One
It’s not as if people would want to watch only one film during Diwali, says Hema Malini who has decided to release her daughter Esha Deol’s relaunch “Tell Me O Khuda” with Shahrukh Khan’s sci-fi “RA.One”. “We had a meeting with the distributors and exhibitors on Friday. And we all decided to go for a Diwali release. I was advised against it since ‘RA.One’ is also releasing for Diwali. But it’s not as if people would want to watch only one film during Diwali,” said Hema. “If they like both they’ll see them both. I personally think Diwali is a wonderful window for any auspicious film. Some of the biggest successes have happened during the festive season. So why not go for it?” Hema isn’t afraid of the competition. “We’ve made an emotional father-daughter story. I don’t think we need to fear competition from anyone.” Apparently SRK has welcomed “Tell Me Of Khuda” with open arms into the Diwali release schedule. “Shahrukh and Hemaji go back a long way. In fact, Hemaji was the first producer to sign Shah Rukh for ‘Dil Aashna Hai’ which she directed. Ever since then Shah Rukh has had the highest regard for Hemaji,” said a source.
Esha Deol turns editor for ‘Tell Me Oh Khuda’
Esha Deol is not just the leading lady of her mother Hema Malini’s production venture “Tell Me Oh Khuda”. She is also the assistant director, her mother’s chief technical adviser and editor. “I’ve learnt plenty on the technical side of filmmaking during ‘Tell Me Oh Khuda’. But it’s a bit early for me to change lanes,” said Esha. While Hema confirms that Esha is involved with the film’s editing, the youngster said: “I’m helping mom out. Yeah, I am sitting on the editing. Throughout ‘Tell Me Oh Khuda’ I was an assistant. I’ve learnt so much from behind the camera. Now I’m learning how to edit. So this film has been a perfect training ground for me.” Esha doesn’t rule out the possibility of direction. “I know I can direct a film anytime,” said th 29-year-old who made her debut in 2002 with “Koi Mere Dil Se Pooche”. In her eight year long career she did over 25 films and some of the hits that she featured in are “Dhoom”, “Yuva” and “No Entry”.