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Dhanush's song "Kolaveri Di" has become a sleeper blockbuster by crossing 10,559,994 hits since its release Nov 16 on youtube.com. Composed by 18-year-old Anirudh Ravichander, the song with funny lyrics is sung in an unconventional manner by Dhanush himself and it will be a part of his next film "3", which is being directed by his wife Aishwarya. The film also stars Shruthi Haasan. Seldom has any song created such a craze - from children to youngsters to celebrities, everyone is hooked on to the song.
'Kolaveri Di' crosses 100 mn mark on Youtube
Tamil star Dhanush's song “Kolaveri di” became a sleeper blockbuster in 2011 and it continues to have its victorious run in the virtual world. The song has surpassed 100 million views on Youtube since its release. “Kolaveri Di”, which was released by Sony Music on November 16, 2011, crossed the benchmark on Wednesday, read a statement. Sung and written by Dhanush, "Kolaveri di" captured people’s imaginations with its music and colloquial lyrics and immediately became a song of the people. Composed by 18-year-old Anirudh Ravichander, the song with funny lyrics is sung in an unconventional manner by Dhanush himself and was a part of his film “3”, which was directed by his wife Aishwarya. The film also stars Shruthi Haasan. The video had a raw feel to it, similar to an unplugged recording, making it extremely relatable for the viewers. “Kolaveri” a highly popular slang among Tamil youth, normally used to silence a cranky person in a group. It is among several Tamil words which youngsters use between themselves without implying actual meaning.
Aishwarya to shoot Kolaveri Di song
The third schedule of 3 will begin from December 15th onwards. During this schedule, Aishwarya Dhanush intends to shoot the visuals for the Why This Kolaveri Di song. The debut director wants the visuals to be extraordinary because the song has become immensely popular throughout the world. Aishwarya is taking extra care to shoot this song and is involved in discussion with several people. Why This Koalveri Di will be shot on 3’s lead pair Dhanush and Shruti Haasan, reports sources close to the unit.
Dhanush shoots for Kolaveri di
The 3 team, is currently at VGP Golden Beach, shooting the Kolaveri di number. Filming began yesterday and will go on for a couple of days. The song continues to go strong with more and more versions turning up on Youtube. The popularity of the song defies belief and people are dying to see the video. On the strength of Kolaveri di, 3 has become a hugely anticipated film. Starring Dhanush and Shruti Haasan, 3 will be Ashwarya Dhanush's directorial debut. The audio was launched recently, and music by Anirudh Ravichander is getting a good response.
Shwetha Menon assaulted at Kollam
Popular actress Shwetha Menon is reported to be assaulted while she was attending a public function at Kollam. Shwetha was participating in the President's trophy Boat race while the incident happened. Though the actress hasn't yet clearly named who is behind this, all fingers are pointing against a prominent congress leader of the district. Shwetha says that she was assaulted the entire way while she was moving to the diaz set for the inauguration.The state award winning actress has officially complained to the district collector about the incident. The actress who immediately returned after the start of the race couldn't enjoy the boat race. Kalabhavan Mani was also with the actress, who came to the function as the official guests off the district collector.
Want to move out of 'Kolaveri shadow:Anirudh Ravichander
He is all of 21 and can boast of over 38 million YouTube hits for his song. But Anirudh Ravichander, composer of the phenomenally popular Tamil-English number "Kolaveri di", is already trying to move out of its shadow. " 'Kolaveri di' is in the past now; I am trying to move on to new projects," Ravichander said in an e-mail interview. "Although I'm enjoying the success, I realised it was very important to move out of the 'Kolaveri di' shadow to concentrate on future projects. I'm still young and raring to make good music," he added. The newcomer, who composed the entire music album for Tamil film "3", completed his undergraduation recently. He is pursuing music full time now. A trained musician, Ravichander wants to bring something unique to the platter of Indian music with his talent. "I want to be different. Every song in '3' is so completely different from the other. There are a lot of music styles and genres in the world, which are really interesting, and are yet to reach India. I plan to imbibe these styles into my music for forthcoming projects," he said. If grapevine is to be believed, his new projects might also include a Bollywood film or two. Is that true? "I would love to test the waters in Bollywood and Tollywood. I am really excited about composing music in other film industries. But I haven't signed anything as yet. I have been speaking to people but nothing interesting yet," he clarified. Ravichander began learning the piano at a young age, and what started off as a hobby, turned into a profession. He asserts that formal training always helps, and said: "It is very important for every musician to undergo some basic training to turn professional. But at the end of the day, it's the passion and hard work that brings out the best in you." For starters, Ravichander found a golden platform in the social networking media, through which "Kolaveri di", written and sung by southern actor Dhanush, became popular. Ever since the song's video was posted on YouTube, it has received over 38 million hits on the website. "Facebook, YouTube and Twitter are platforms for people to share their work, and for other people to know and sample others' work. It also reaches a wider audience. Social networking is very helpful and it's only going to get better," he said. The youth believes it is important for music to come to one naturally. "Whether one is drinking coffee or watching a movie or even while sitting in a bus, the music we hear is always inspired from our surroundings and also depends on the mood and situation one is in," he added.