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The month of April was supposed to set the stage on fire as the dates of the two most awaited movies of the year, Tashan and Love Story 2050 were set to clash. While one film will see the hottest and the most talked about couple Saif Ali Khan and Kareena Kapoor along with Akshay Kumar and Anil Kapoor, the other is the debut of Harman Baweja opposite his good friend Priyanka Chopra. Both, Tashan and Love Story 2050 have been cushion-backed by mega bucks Aditya Chopra and Harry Baweja who have made sure that their respective films set the stage on fire. However, Love Story 2050 has been pushed further down by two months. For now the movie is set to release in the month of June which means Tashan will be the solo release on 25th April till any other producer decides to give it competition.
'Love Story 2050' Merchandise launched
Bringing out different products that appeals to old and young alike based on the themes and nature of the films have lately caught the fancy of filmmakers. An Hollywood import, this way of creating hype, more publicity, attractiveness, and raising money is a tested method for marketing the movies in the west. Harry Baweja, had also thought upon creating and merchandising the products of his directorial venture and his son's debut film 'Love Story 2050'. He saw his ideas becoming real on June 18 when Adlabs Films Limited and Baweja Movies in association with Cartoon Network Enterprises launched movie merchandise across five categories like publishing, Toys, Home Furnishings, Apparel and Novelty. The products will be made available under the brand name of the famous kids channel POGO. Spy gadgets, hovercraft, special masks, very attractive and stylish bed sheets, pillow covers, tops and tees for both boys and girls are the products that have been designed keeping the Sci-Fi futuristic theme of the film. The products that are available in a range of colours also include exiting comics and different types of colouring books. The most attractive from the whole of merchandise range is the cuddly robot pet Boo which will be always with the character played by Priyanka Chopra in the film. The prices of the toys start from as low as Rs.49 to Rs.3459 and will be available across the stores in India. On the occasion of unveiling the products Harry Baweja said that Cartoon Network Enterprises have done a great job to replicate the essence of 'Love Story 2050' in the products, which are very appealing to the young and old alike. Executive Director for India and South Asia of Cartoon Network Enterprises, Mr. Jiggy George said that Movie merchandise is another tantalizing peak into what a movie has in store for its audience and its another touch point, promotional medium and yet a keepsake of an exciting dream world. He also told that with the spy gadgets, hover crafts, interactive robots, the cute Boo doll, fun comics and the stylish and slick apparel and furnishings, Cartoon Network Enterprises hopes to uphold and build on to the anticipation of the biggest Sci-Fi Bollywood film- LoveStory 2050. Saurabh Varma, Chief Marketing Officer of Relinace Big Pictures said that the company is extremely proud to be associated with the film that has already achieved an iconic status and with this endeavor Reliance see the concept of merchandising becoming a rage in the film industry with producers looking at such extensions for their films.
Ira-Love Story 2050 collection unveiled
The sultry Priyanka Chopra along with her co star in the film 'Love Story 2050' Harman Baweja and the young industrialist Ankit Mehta launched the jewellery line named as Ira-Love Story 2050 collection at Vie Lounge on June 24. After the launch, Priyanka talked to the press about the futuristic fantasy film and also gave intelligent answers to the questions asked by the media persons regarding her personal life. Priyanka Unveiled Ira-Love Story 2050 Collection Priyanka Unveiled Ira-Love Story 2050 Collection The top Bollywood actress picked out the little bird futuristic ring presented to her in the film as her favourite one from the collection and also told that she simply loved the designs of all the jewels. The event turned out to be as good as any film launch function conducted in style. Director of Ira Diamond Jewellery, Mr.Anikit Mehta said that Ira is the Jewellery that transcends time and 'Love Story 2050' is the film that travels through the time between generations and is the most awaited film of 2008 and the company conceptualized the designs according to the nature of the film and sensing Harman and Priyanka's personality the jewels is the true symbol of timeless love. The event was also partnered by Filmfare, Vie Lounge, Deck and Black Dog Whiskey. Megna Naidu, Celebrated dentist Dr.Mukul Dabholkar and Siddharth Kannan and Vasant Bhandari of UB Group attended the unveiling function.
Kareena out of Love Story 2050
It has been reported that after shooting for a week Kareena Kapoor has left the movie "Love Story 2050". For quite sometime Kareena insisted on shifting the dates. Harry Baweja finally realized that she had no intention of shooting. Her secretary told him that she does not want to continue with the film. The seven-day schedule and the sets cost Baweja Rs 16,00,000. It was Harman Baweja's launch film.
Priyanka and her Love Story 2050'
Director Harry Baweja was in dilemma after Kareena Kapoor backed out of his film 'Love Story 2050', which also launches his son Harman Baweja. Now, his good friend Priyanka Chopra has solved his problem once and for all by agreeing to replace Kareena in the film. It was reported that Kareena was paid a hefty amount for this film but she pushed the director into trouble by opting out of the film. Sensing the trouble, Priyanka has decided to help her friend Harman out by accommodating dates for the film. Priyanka confirmed that she is going to act in Harry Baweja's science fiction film titled 'Love Story 2050'. She said that the script and her two dimensional roles prompted her to sign the film. Meanwhile, she is currently shooting for Farhaan Akhtar's film 'Don' in Malaysia.
Exclusive First Look - LOVE STORY 2050
Harry Baweja's much awaited LOVE STORY 2050 will showcase their trailer to the audience along with the release of RACE. With the release of the theatrical trailer on 21st March, audiences worldwide will get their first look into the future with Love Story 2050. Harry Baweja along with Priyanka Chopra showcased the three minute trailer at an exclusive preview screening at PVR Juhu along with the release of the first look of the film. Also present at the unveiling was Mike Rann, Premier, South Australia. The film stars Priyanka Chopra, introduces Harman Baweja and Boman Irani, Archana Pooransingh, Dalip Tahil, and Shishir Saxena. The music of the film has been given by Anu Malik with lyrics by Javed Akhtar. Watch out for 2050 in Summer this year.