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The month of April was supposed to set the stage on fire as the dates of the two most awaited movies of the year, Tashan and Love Story 2050 were set to clash. While one film will see the hottest and the most talked about couple Saif Ali Khan and Kareena Kapoor along with Akshay Kumar and Anil Kapoor, the other is the debut of Harman Baweja opposite his good friend Priyanka Chopra. Both, Tashan and Love Story 2050 have been cushion-backed by mega bucks Aditya Chopra and Harry Baweja who have made sure that their respective films set the stage on fire. However, Love Story 2050 has been pushed further down by two months. For now the movie is set to release in the month of June which means Tashan will be the solo release on 25th April till any other producer decides to give it competition.
'Love Story 2050' Merchandise launched
Bringing out different products that appeals to old and young alike based on the themes and nature of the films have lately caught the fancy of filmmakers. An Hollywood import, this way of creating hype, more publicity, attractiveness, and raising money is a tested method for marketing the movies in the west. Harry Baweja, had also thought upon creating and merchandising the products of his directorial venture and his son's debut film 'Love Story 2050'. He saw his ideas becoming real on June 18 when Adlabs Films Limited and Baweja Movies in association with Cartoon Network Enterprises launched movie merchandise across five categories like publishing, Toys, Home Furnishings, Apparel and Novelty. The products will be made available under the brand name of the famous kids channel POGO. Spy gadgets, hovercraft, special masks, very attractive and stylish bed sheets, pillow covers, tops and tees for both boys and girls are the products that have been designed keeping the Sci-Fi futuristic theme of the film. The products that are available in a range of colours also include exiting comics and different types of colouring books. The most attractive from the whole of merchandise range is the cuddly robot pet Boo which will be always with the character played by Priyanka Chopra in the film. The prices of the toys start from as low as Rs.49 to Rs.3459 and will be available across the stores in India. On the occasion of unveiling the products Harry Baweja said that Cartoon Network Enterprises have done a great job to replicate the essence of 'Love Story 2050' in the products, which are very appealing to the young and old alike. Executive Director for India and South Asia of Cartoon Network Enterprises, Mr. Jiggy George said that Movie merchandise is another tantalizing peak into what a movie has in store for its audience and its another touch point, promotional medium and yet a keepsake of an exciting dream world. He also told that with the spy gadgets, hover crafts, interactive robots, the cute Boo doll, fun comics and the stylish and slick apparel and furnishings, Cartoon Network Enterprises hopes to uphold and build on to the anticipation of the biggest Sci-Fi Bollywood film- LoveStory 2050. Saurabh Varma, Chief Marketing Officer of Relinace Big Pictures said that the company is extremely proud to be associated with the film that has already achieved an iconic status and with this endeavor Reliance see the concept of merchandising becoming a rage in the film industry with producers looking at such extensions for their films.
KYA LOVE STORY HAI music out on March 14th
Though majority of film makers are shying away from bringing their films in the middle of World Cup Cricket, there are some who are taking a chance and releasing their films in the month of April. N.R. Pachisia is one of them who is gearing up for the release of his popcorn entertainer KYA LOVE STORY HAI. The promotion of this Tushar Kapoor-Ayesha Takia film has begun which is being readied for a April 06 release. Directed by debutant Lovely Singh, the film has a special attraction in the form of an item number that has been choreographed on Kareena Kapoor. The release date of the audio release of the film has been announced as March 14th as the music arrives on T-Series. Stay tuned for a peppy youthful score!
Kya Love Story Hai is the story of a carefree, happy go lucky boy and thats me- Tusshar Kapoor
Tusshar Kapoor who made his debut with Mujhe Kuch Kehna Hai is on his way as an actor with movies like Kya Dil Ne Kaha, Gayab, Golmal and Kya Cool Hai Hum etc. was in Delhi at Hotel Metropolitan Nikko recently for the promotion of his latest movie 'Kya Love Story Hai' staring Ayesha Takia and Kareena Kapoor. Talking to us Tusshar said that, "Kya Love Story Hai' is the story of a carefree and wayward youth, Arjun that's me, who experiences love-at-first-sight with Kaajal (Ayesha Takia). It isn't a typical meet-cute situation - he follows her for some time before breaking the ice and for Kaajal, Arjun is a mere acquaintance but the latter is in love with her and afraid of conveying his feelings". After that a situation arises when Kaajal comes across a letter, which Arjun has written for the girl he loves, but she doesn't know to whom he is referring. Arjun deliberately asks her how she would reciprocate his love if she were the girl he was in love with. Kaajal's reply leaves Arjun self-introspecting, making him mysteriously disappear from the scene. In the mean time, a successful and snooty entrepreneur meets Kaajal. Following some heated verbal scuffles with her, he concludes that she would make for an appropriate life-partner because she was a stabilizing influence and kept him mellow. When Arjun returns to South Africa, during an astonishingly coincidental encounter, he finds Kaajal engaged to the entrepreneur! Destiny has entangled three hearts but who will emerge victorious? Who will make the grandgesture? "Kya Love Story Hai" is a feel-good romantic comedy oriented at young love. It has been beautifully shot in exquisite South Africa and its OST features five chart-busting numbers This NR Pachisia film pairs Tusshar Kapoor and Ayesha Takia for the first time ever. Direction by debutant Lovely Singh music is already out and has been appreciated by audience especially Kareena's Item No. It's rocking sang by Alisha Chinoy and Music by Pritam to Shabbir Ahmed's Lyrics.
Ira-Love Story 2050 collection unveiled
The sultry Priyanka Chopra along with her co star in the film 'Love Story 2050' Harman Baweja and the young industrialist Ankit Mehta launched the jewellery line named as Ira-Love Story 2050 collection at Vie Lounge on June 24. After the launch, Priyanka talked to the press about the futuristic fantasy film and also gave intelligent answers to the questions asked by the media persons regarding her personal life. Priyanka Unveiled Ira-Love Story 2050 Collection Priyanka Unveiled Ira-Love Story 2050 Collection The top Bollywood actress picked out the little bird futuristic ring presented to her in the film as her favourite one from the collection and also told that she simply loved the designs of all the jewels. The event turned out to be as good as any film launch function conducted in style. Director of Ira Diamond Jewellery, Mr.Anikit Mehta said that Ira is the Jewellery that transcends time and 'Love Story 2050' is the film that travels through the time between generations and is the most awaited film of 2008 and the company conceptualized the designs according to the nature of the film and sensing Harman and Priyanka's personality the jewels is the true symbol of timeless love. The event was also partnered by Filmfare, Vie Lounge, Deck and Black Dog Whiskey. Megna Naidu, Celebrated dentist Dr.Mukul Dabholkar and Siddharth Kannan and Vasant Bhandari of UB Group attended the unveiling function.
Kareena out of Love Story 2050
It has been reported that after shooting for a week Kareena Kapoor has left the movie "Love Story 2050". For quite sometime Kareena insisted on shifting the dates. Harry Baweja finally realized that she had no intention of shooting. Her secretary told him that she does not want to continue with the film. The seven-day schedule and the sets cost Baweja Rs 16,00,000. It was Harman Baweja's launch film.