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Talk of filmmakers trying to break the mould and come up with something altogether new, different and interesting. International VJ turned producer/director Luke Kenny is one such man who is looking at the doing the same with the release of his crossover film '13th Floor'. Made a shoestring budget of $50,000, '13th Floor' stars Sandhya Mridul and Purab Kohli in principal roles and has a running length of 80 minutes. The movie is set in Mumbai and is about two strangers who get stuck in an elevator overnight, due to a massive power failure. They have no choice but to get talking. And as the night wears on they begin to reveal themselves to each other leading on to a stunning climax. The movie's shooting was completed around an year back and is now ready to hit the Indian market after being shown in numerous film festivals.
Amisha Patel - A lucky mascot?
Amisha Patel who has given biggest hits in the industry with 'Gadar', 'Kaho Na Pyar Hai' and 'Humraaz' will be seen in a deglamorised mode in her forthcoming films 'Ankhaee' & 'Tatasthu'. No wonder Amisha seems pretty excited about these two films which promise to mark her turnaround from bad choices like Teesari Ankh and Elaan that she had made earlier on. Amisha is also looking forward to Farhan Akthar's 'Honeymoon Travels Pvt. Ltd.' & Ratan Jain's 'Aap Ki Khatir.' According to insiders, both the producers are already raving about Amisha's performance in the films & are planning to repeat her in their next productions respectively. Not surprising, because earlier she was considered a 'Lucky Mascot' & the tag seems to be coming back to her after some good films she has signed on lately. Will she manage to create history all over again?
I am lucky, says Ayesha Takia
'Working with a versatile and accomplished actor like Naseeruddin Shah is a privilege available to very few actors. Naseer is a perfectionist and I consider myself lucky to be one of his cast,' says actress Ayesha Takia who plays Khushboo, a college girl who is struck by tragedy in an attempt to rescue her friend in stellar-actor-turned-first-time-director Naseeruddin Shah's 'Yun Hota Hota To Kya Hota'. The production team claims that the film has quite an interesting concept and is sure to enthrall the audiences with performances by Paresh Rawal, Konkona Sen. Sharma, Irfaan Khan, Jimmy Sheirgill, Ayesha Takia, Ratna Pathak Shah, Suhasini Mulay and many more. The stars of 'Yun Hota To Kya Hota' are kicked about its unique concept which has four plots running parallel to each other. Various twists and turns in the story make them blend together towards the end. The film has been shot in Mumbai and New York. This film also marks the acting debut of Naseeruddin Shah and Ratna Pathak Shah's son Imaad Shah and Ace choreographer Saroj Khan.
Dimple Inamdar Gets Lucky On The Way
Dimple Inamdar aka Natasha of Asit Modi's Saarthi soap gets lucky with a goody bag from a leading radio station while on her way to the shoot. Dimple who is playing a criminal lawyer in Saarthi was in for a surprise when she randomly called up the radio station to answer a simple question that turned out to be lucky for her as she won a fever hot box. A visisblly excited Dimple says," I'm very much delighted to won myself a gift hamper from the radio station. Though I haven't received the surprise package as yet but I'm just waiting and wishing that it should have those things which I desire." Hope Dimple your wait turns out to be worth it!!!
Bipasha: Second time lucky!
Every actress in the tinsel town yearns to be a favourite to one of the hot-shot directors. But, only some lucky few become so. After the filmy media and the whole of bollywood got so impressed with Bipasha Basu's jaw dropping looks and good performance in the super hit 'Race', it's now the turn of the directors of 'Race' to add on to her new found spirits post the super success of the movie. Not with just a few encouraging words and great feedback, but with a new movie to be directed by them. Abbas-Mastan, the duo who directed this super hit film are reportedly very pleased with the dusky beauty's commitment and professionalism that they have decided to retain her as the leading lady in their new film that might be launched soon. The latest film will be the first one from the director duo's new production house Burmawala. Bips, surely you have found the right team to set your hopes on!
Kat turns lucky mascot for brands
It's not just B town box office that is ruled by Katrina Kaif. Even the brand bandwagon can't stop rooting for this Kat who's got the cream and then some more! First she managed the unbelievable, seven hits back to back and now she has got the brands eating out of her pretty hand. Katrina has proved to be a lucky mascot not only for her producers and directors but also corporates whose products she endorses. Starting with Veet, the hair removing cream she endorses. If V is for Veet (that has Katrina as their brand ambassador), V is also Victory for Katrina Kaif. With Veet's entry the market is now growing at 21% between 2004-07 (Volume - MT, Compounded Annualised Growth Rate, A C Nielsen). "The AC Nielsen Share Report and the sales figures have left us estatic," said Mr. Chandan Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser (India) Ltd. He added, "Veet which is preferred by women all over the world, has become a favourite with women in India as well. Our research shows that women are recommending Veet to their family and friends, which is a great endorsement for any product! All over the country, women are tuning into the Veet benefit of ' superior smoothness and confidence." He further added, "Veet is a key brand for Reckitt Benckiser and we will continue to invest heavily behind the brand." Katrina will continue campaigning and be the main protagonist of Veet. "That's without doubt," Chandan Mohan Sethi said. Nakshatra diamonds has a similar story to tell. Sources at Gitanjali (the name behind the diamond brand) reveal that the sales of Nakshtra have tripled since Kat came on board as brand ambassador. "The sales have really rocketed!" The Nakshatra campaign centres around the ' Goddess of luck'. "Katrina is the goddess of luck. Shes not only been lucky for her films but also for us." Says the ecstatic source. Goes without saying that Kat is indeed a lucky mascot!