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More news →Deepika Padukone's 'Tere Saath Tu' is antithesis to 'Agar Tum Saath Ho'
The latest buzz from B-Town is that the gorgeous Deepika Padukone has given food for thought in the campaign to her fashion line brand, 'All About You - by Deepika Padukone.' Bollywood diva's fashion brand for women, in association with Myntra today launched its first brand campaign highlighting its core philosophy. Centered on the theme- 'You are your biggest strength' and can conquer anything when 'you are with you', it celebrates an individual's personal strength as she takes on personal and professional challenges in life, devoid of all external influences. Going by the ideas shared by the 30-year-old actor, lyricist of the latest TVC came up with the lyrics 'Tere Saath Tu'. The crux of the TVC as it is rightly mentioned is 'Tere Saath Tu' which revolves around an individual's self belief. It is ironical that the lyrics of this TVC are in complete opposition to Deepika's chartbuster song, 'Agar Tum Saath Ho'. The song featured the actress longing for companionship in Love, while the video of 'All About You's TVC, the 'Bajirao Mastani' actress is seen shunning external support and believing in her inner strengths. The campaign, which celebrates individuality and ones inner strength, has been given a direction by the actress herself. The actress showed her creative side by sharing her thoughts; this further gave direction to her team to design the campaign in an effective manner. While the screenplays of both these content pieces are in completely opposition, both 'Tere Saath Tu' and 'Agar Tum Saath Ho' rightly highlight instances in one's life, where we are ought to undergo respective emotions. It is fascinating, how beautifully Deepika has presented both these diverse emotions and life phases to her audience, giving both a notion of self realization and motivation.
"Rishety koyi guarantee card ke saath thode hi aate hain!" - Irrfan Khan
Post 'Deadline' if you thought that Irrfan Khan may have been lying low then that's far from true. Apart from shooting for his film with Angelina Jones, he is also getting geared up for the release of two of his films 'The Namesake and 'Metro' out of which the latter arrives first. In Anurag Basu's METRO, he mouths a dialogue that depicts the reality of life. In his characteristic style, he makes a simple statement - "Rishety koyi guarantee card ke saath thode hi aate hain!" Enacting the role of a simple man called Debu who works in a radio station, Irrfan plays a character who meets a woman [Konkana Sen Sharma] through a matrimonial website, meets for a date, separates, meets again and then separates again [whew] to leave the stage open for a suspense over whether the two would ever meet. With the kind of situations he goes through in his life, it is only apt for him to utter a dialogue like this!
Vivek Oberoi, Mika aur Ganpat say - 'Apun Ke Saath'
Vivek Oberoi is on cloud nine. Recently, he bagged the IIFA Award for 'Best Actor in a Negative Role' for 'Shootout at Lokhandwala'. Moreover, his live performance at the Awards nite received a thunderous applause. The crowd cheered as Vivek performed to a song from the upcoming Apoorva Lakhia film 'Mission Istanbul'. The number which went "Apun Ke Saath Jo Bhi Ladega'", is sung and composed by Mika Mehndi, who gave Vivek his famous wacky "Oye Ganpat" song for 'Shootout at Lokhandwala' last year. And whosoever heard this one at IIFA, vouches it is even better than "Oye Ganpat". It is noteworthy that while this song was premiered at the film festival this week, it will only be picturised for the film in the coming week. Let's see if this number too, manages to create the same kind of hysteria and hoopla like the earlier one.
Dia Mirza named ambassador for 'Swachh Saathi' programme
Bollywood actress Dia Mirza has been named the ambassador for Swachh Bharat Mission's youth-based 'Swachh Saathi' (student internship) programme. The 'Rehna Hai Tere Dil Mein' star will take forward the message of the government's 'Swachh Saathi' programme, which she hails as the most important part to realise the dream of a clean country. "Swachh Bharat is among the most important initiatives taken up by the government and I believe that the Swachh Saathi programme will be an extremely important part of our dream to realise a clean, healthy and environmentally conscious youth and country," Dia, 34, said in a statement. Under the Swachh Saathi programme, more than 2,000 interns would be enrolled, who would coordinate with around 10,000 schools across the country and ensure that all students in these schools take the pledge for Clean India, the statement read. "Dia is a youth icon and has been an active campaigner for Swachh Bharat. We felt that she would be the best person to help us reach out to more youngsters. Our aim is to make it a viral youth led movement," Swachh Bharat Mission director Praveen Prakash said. As the ambassador, the actress would interact with school and college students from across the country through awareness sessions, community cleaning activities and motivational videos. "Over the years I have tried to engage as many minds as possible to understand that our planet and our country need the immediate involvement of all its citizens, so that we can take responsibility and make our world a better place to live in," Dia said.
Sarath planning it out
Close on the heels of Rajinikanth, who let his fans decide to whom to cast their votes in the forthcoming elections in the State, actor and DMK MP Sarath Kumar had convened a meeting of his fans from various parts of the State to hold discussions with them on the poll strategy. They had met and decided on the future course of action by the actor. Sarath Kumar is believed to be sidelined by the party command for various reasons of alleged omission and commission. Sarath, who angled for a party ticket, didn't get it. Though officially he has not spoken anything against the party powers, those in the know confirm that he is indeed miffed and is on a sulk. Office-bearers of his fans association have openly said Sarath Kumar has been sidelined and the coming days will decide what course of action the actor is going to take.
Sarath quits DMK
Noted actor and DMK Rajya Sabha MP Sarath Kumar has quit from DMK. Rumors have been floating around in political circles for the past few days that Sarath Kumar would quit the party. On Monday, the actor chose to quit from the primary membership of the party formally. In a letter to the DMK president M Karunanidhi, he said he was resigning as his work for the party went unrecognized. 'I am taking this decision with a heavy heart'. Sarath Kumar resigned from primary membership of the DMK. At the recently held Sarath Fans Association conference at Tirunelveli, his fans reportedly demanded more rights for the Nadar community. Meanwhile he convened a meeting of his fans to know about their sentiments last week.