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The first edition of IIFA Utsavam, which was postponed due to the Chennai deluge last year, will now be held here on January 24-25. The proceeds from the ticket sales and donations from the event will be used for providing relief to the deluge victims. The event, which was initiated to celebrate south Indian cinema, has launched a campaign ‘Be one for Chennai’ to garner support and funds for the Chennai flood victims, read a statement from the organisers. The IIFA Utsavam awards presentation ceremony will take place at the Gachibowli Outdoor Stadium here, and the route for donations via www.iifautsavam.com/be1forchennai was opened on January 14. The gala aims to bring together four southern film industries -- Telugu, Tamil, Kannada and Malayalam -- and promises a stellar line up of performers. Stars like Shivrajkumar, Chiranjeevi, Tamannah Bhatia, Shriya Saran, Priyamani, Akhil Akkineni and Adah Sharma will groove at the event, while celebrities like Kamal Haasan, Mahesh Babu, Namrata Shirodkar and Naga Chaitanya will mark their attendance. Andre Timmins, director, IIFA Utsavam, said: “We are confident south India will have never have witnessed a greater celebration than what we have planned with IIFA Utsavam." Kamal also lauded the effort by the management at IIFA, which stands for International Indian Film Academy that hosts a Bollywood IIFA extravaganza at a foreign destination every year. He said: “IIFA Utsavam has emerged as a true supporter of south India by not only celebrating the cinema but also being considerate about the well-being of its audiences. I appreciate the solidarity the International Indian Film Academy has shown towards Chennai and I am confident the celebrations in January are scheduled to be an even bigger success."
IIFA Utsavam to be held from January 24-25
The first edition of IIFA Utsavam, which was postponed due to the Chennai deluge last year, will now be held here on January 24-25. The proceeds from the ticket sales and donations from the event will be used for providing relief to the deluge victims. The event, which was initiated to celebrate south Indian cinema, has launched a campaign ‘Be one for Chennai’ to garner support and funds for the Chennai flood victims, read a statement from the organisers. The IIFA Utsavam awards presentation ceremony will take place at the Gachibowli Outdoor Stadium here, and the route for donations via www.iifautsavam.com/be1forchennai was opened on January 14. The gala aims to bring together four southern film industries -- Telugu, Tamil, Kannada and Malayalam -- and promises a stellar line up of performers. Stars like Shivrajkumar, Chiranjeevi, Tamannah Bhatia, Shriya Saran, Priyamani, Akhil Akkineni and Adah Sharma will groove at the event, while celebrities like Kamal Haasan, Mahesh Babu, Namrata Shirodkar and Naga Chaitanya will mark their attendance. Andre Timmins, director, IIFA Utsavam, said: “We are confident south India will have never have witnessed a greater celebration than what we have planned with IIFA Utsavam." Kamal also lauded the effort by the management at IIFA, which stands for International Indian Film Academy that hosts a Bollywood IIFA extravaganza at a foreign destination every year. He said: “IIFA Utsavam has emerged as a true supporter of south India by not only celebrating the cinema but also being considerate about the well-being of its audiences. I appreciate the solidarity the International Indian Film Academy has shown towards Chennai and I am confident the celebrations in January are scheduled to be an even bigger success."
IIFA Utsavam raises over Rs. 1 crore for Chennai flood campaign
The organisers of IIFA Utsavam along with its stakeholders have raised over Rs.1 crore for the victims of flood-ravaged Chennai as part of their campaign 'Be One For Chennai'. The first edition of Fortune Sunflower Oil IIFA Utsavam, organised by the International Indian Film Academy (IIFA), will take place here between January 24-25. "It was unfortunate that we had to reschedule the event from December because of the floods in Chennai. We had lost a lot of money; nevertheless we managed to raise over Rs. 1 crore with the help of our corporate sponsors," Andre Timmins, director, IIFA Utsavam, told. The event will celebrate and honour the best of talent across the four southern film industries. It was earlier scheduled to be held last year, but had to be delayed due to the Chennai deluge. Now the proceeds from the ticket sales and donations from the event are being directed towards providing relief to the deluge victims. Why did it take IIFA to venture into the southern market 16 years? "There was always a plan but things quite never fell in place. We wanted to have something exclusive planned for southern cinema, because we know it's a big industry and it deserves more limelight. We're glad we could finally start something," Timmins said. Explaining further, he said: "We didn't want to replicate what IIFA was doing in Bollywood. With such great talent in the south, we wanted reinvent and add more spunk." This year, the focus will not just be on the award ceremony. "We've created the FICCI-IIFA business forum where renowned Indian film personalities such as Kamal Haasan, Rakeysh Omprakash Mehra and Anil Kapoor among others will participate. It's going to be the perfect synthesis of business and entertainment," he said. Special performances by stars such as Ram Charan and Akhil will add glamour to the award function. "The southern stars have shown lot of encouragement. Without their support, we couldn't have pulled this off," said Timmins. The next two editions of IIFA Utsavam will also take place in the city. "Three years later, we plan to take it abroad. We also have plans to take it other southern cities like Chennai and Cochin," he said.
Liplock Beauty as Co-Host of IIFA Utsavam!
It is already known that Allu Sirish will be hosting the inaugural edition of IIFA Awards South named as IIFA Utsavam which is going to be held soon in Hyderabad. Regina Cassandra has been roped as the partner of Mega Hero in the role of Co-Host. Allu Srish and Regina Cassandra shared screen space together for 'Kotha Janta' which went on to become a moderate success. The duo share a great rapport on and off the screen. So, Their selection as co-hosts is justified! IIFA Utsavam is going to remain special for a lot of reasons. For the first time ever, Ram Charan will be delivering live performance on the stage. Even Akhil Akkineni will show his dancing talent once again. A lot of A-list Actresses have given their nod to set the screens on fire. Prominent Film Personalities of South Cinema and Bollywood were expected to grace the IIFA Utsavam. So, Don't dare to miss the fun!!
Popular southern film stars flag off IIFA Utsavam
Southern stars Shivrajkumar, Shriya Saran and Devi Sri Prasad, among others, flagged off the first edition of IIFA Utsavam here on Sunday. The two-day event, backed by Fortune Sunflower Oil, celebrates and honours talent across the four southern film industries -- Malayalam, Tamil, Telugu and Kannada. Originally scheduled to happen on December 4-5 last year, the event had to be postponed because month-long floods devastated Chennai. Now, IIFA Utsavam has already raised over Rs.1 crore as part of its flood relief campaign 'Be One For Chennai'. Appreciating the gesture of the organisers to have postponed the event, Tamil veteran actor Nasser, a special guest here, said he and his colleagues were moved. "On behalf of the entire Tamil film industry, I thank IIFA Utsavam for showing their solidarity and postponing the event. We were touched," Nasser told reporters here. He said award ceremonies are special moments in every artiste's life. "No matter how much we earn, awards always make us feel special. They make some moments very special," he said. Other popular stars who were present at the event included Taapsee Pannu, Adah Sharma, Mamta Mohandas and Priyamani.
Popular southern film stars flag off IIFA Utsavam
Southern stars Shivrajkumar, Shriya Saran and Devi Sri Prasad, among others, flagged off the first edition of IIFA Utsavam here on Sunday. The two-day event, backed by Fortune Sunflower Oil, celebrates and honours talent across the four southern film industries -- Malayalam, Tamil, Telugu and Kannada. Originally scheduled to happen on December 4-5 last year, the event had to be postponed because month-long floods devastated Chennai. Now, IIFA Utsavam has already raised over Rs.1 crore as part of its flood relief campaign 'Be One For Chennai'. Appreciating the gesture of the organisers to have postponed the event, Tamil veteran actor Nasser, a special guest here, said he and his colleagues were moved. "On behalf of the entire Tamil film industry, I thank IIFA Utsavam for showing their solidarity and postponing the event. We were touched," Nasser told reporters here. He said award ceremonies are special moments in every artiste's life. "No matter how much we earn, awards always make us feel special. They make some moments very special," he said. Other popular stars who were present at the event included Taapsee Pannu, Adah Sharma, Mamta Mohandas and Priyamani.