Aircel targets 2G client base for 3G service

Mobile telephony provider Aircel, which plans to roll out its 3G services across 13 circles by March, expects a sizeable chunk of its existing client base to opt for the new service, a top company official said.

Launching the service here Tuesday, Chief Operating Officer Gurdeep Singh told reporters: “The company is targeting the youth segment for its new service. The aim is to bring high speed internet and video calls within the common man’s reach.”

Aircel – a 74:26 joint venture between Maxis Communications of Malaysia and Apollo Hospitals group – said it would cumulatively invest Rs.45,000 crore to beef up its presence across the 13 circles in the country.

Speaking about the prospects for the company’s 3G service, Singh hoped nearly 35 percent of its 2G – voice calls – subscribers to migrate to the 3G service that offers video calls and other add-ons.

Aircel’s subscriber base crossed 50 million last year.

The company won the 3G spectrum in 13 cricles for around Rs.6,499 crore.

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