The soundtrack for the film 'Bas Ek Pal' is experiencing a resurgence in popularity, prompting its music company to re-launch promotional efforts. Despite the film's earlier release, the album's continued strong sales have led to new music videos and marketing strategies.
In probably the first ever initiative of its kind, publicity of a film soundtrack has been resumed with a renewed vigor.
So what's special? Well, the film came and went a couple of months back but the music is still selling like hot cakes. And that has prompted the music company to devise a new sales strategy of the album and place it in the market once again.
We are talking about the film 'Bas Ek Pal', the music of which can be counted as one of the best ever for the current year.
While Mithoon composed songs like 'Tere Bin' and title song 'Bas Ek Pal' have become a rage over the months, what cannot be discounted is the fact that songs like 'Zindagi Hosh Mein', 'Ashq Bhi' and 'Dheemey Dheemey' that have been composed by Vivek Philip have been priceless gems too.
To promote the album further and flood the songs on music channels, new music videos for the film have been created while roping in singer K.K. to face the camera. No wonder the album continues to stay in the Top-5 of the charts even till date. Way to go!