Mahesh Babu's upcoming film "Brahmotsavam" has achieved a new pre-release business record, with its ceded area rights selling for an unprecedented 10 crores.
Whenever a Mahesh Babu film is ready for release, the pre-release business is just out standing. Latest update reveals that the ceded area rights have been sold for a whopping 10 crores.
These rights are the highest for any Mahesh Babu film till date and have set the ball rolling for the film. Slated for a release this Friday, Brahmotsavam is a family drama which is directed by Srikanth Addala.