Alia Bhatt-starrer 'Dear Zindagi' seems to be taking a rather unconventional approach to film publicity, scrapping the concept of a trailer altogether in favour of smaller teaser videos. The film's director Gauri Shinde reportedly told media that they have decided not to take the conventional route for the movie's publicity and dropped the idea of having a trailer.
Instead, the makers will now release a series of small videos titled 'Dear Zindagi Take 1', Take 2, and so on. The director said that the reason behind this innovative approach was to build the viewer interest gradually by inviting them bit by bit into the film. The first of these teaser videos will be released later today.
