The highly anticipated collaboration between Allu Arjun and director Puri Jagannath for Desa Muduru is generating massive pre-release business.
Stylish Star Allu Arjun had created a sensation by giving a hat-trick just after entering the film industry with films like 'Gangotri, Arya and Bunny'.
At the same time Puri Jagannath also made to raise many an eyebrow with a sensational hit film like 'Pokiri'.
Producers Bhagawan and Danaiah are doing a film with this successful combination and the film is still on sets. The film had created a sensation by attracting business from all areas even before its release. The bids are going on in a crazy manner and the business has reached almost Rs 20 crores by now. Hope this film would rewrite all the collection records after its release.