The 2000s remake of 'Jai Santoshi Maa' flopped at the box office, leading to a record-breaking quick release of its VCDs in India.
Though the 1970s version of 'Jai Santoshi Maa' sits high amidst the all time Bollywood blockbusters, the 21st century version has failed in a big way with unmentionable collections. But while doing it so, it has at least managed to create a record.
Prompted by an early exit of the film from theatres with the festival season still on, the makers have gone ahead and unleashed the original VCDs of the film in 2 weeks flat. Though in overseas the original DVDs and VCDs do come out rather quickly for even successful films, in Indian markets it's a rare scenario to see such a quick release on home video.
Now the million dollar question is - Will audience really buy the video to watch this devotional/dramatic flick at home?