Skip to content
News · Entertainment · Feature

Sanjay Gupta - The one line effect

Jun 24, 2006 5 min read By MyMazaa Editorial
Link Copied!
Sanjay Gupta - The one line effect

Sanjay Gupta, a master of film publicity, has launched six films using impactful one-liners to create context and draw audiences for crucial opening weekends.

Its that phase of Bollywood when marketing and promotion has started counting big...REALLY BIG!

The film may have its own merits and demerits but the super success of number of small and big films in last quarter or so has proved the importance of smart publicity campaign has ensured that audiences flock the theatres for an all important opening weekend. Sanjay Gupta, who has been a master of film's publicity recently launched 6 of his films and he has done that with style by giving his film's context with smart one liners. Here they go:

SHOOTOUT AT LOKHANDWALA - What everyone saw was real.....what no one saw was the truth DUS KAHANIYAAN - Seven visionary directors, Ten spectacular stories, One cinematic journey ALIBAUG - In a cold world...You need friends to keep you warm WOODSTOCK VILLA - Where the truth lies CHAMKI CHAMELI - Love...Jealousy...Betrayal...Revenge