Shahrukh Khan continues to actively promote his film 'Don' even weeks after its release, now focusing on its home video availability. Despite initial mixed reviews, the movie has been a commercial success.
Shahrukh Khan is certainly a very happy man with the success of 'Don' which was panned by most critics on the day of its release.
The film has ended up with more than 50 crores in the kitty and the special edition DVDs followed by regular DVDs and VCDs are now out on stands. While a renewed promotional campaign for the film has embarked on a great note to promote the home video, what catches one by surprise is the enthusiasm shown by King Khan himself to ensure that the film reaches homes of all his fans.
He now even features in the latest teaser promo of the film advertising the home video and tells his audience - "Kuch Cheezen Milti Nahin Haasil Ki Jaati Hain', with an obvious reference being towards the film's DVDs.
Now that's what one calls a NEVER SAY DIE spirit!