When a celebrity endorses a product, the public starts associating him/her with it and decides if they want to buy it. This is the exactly why Nawazuddin Siddiqui has said that he will choose what brand he signs up for with care.
A source close to the actor says, "Nawaz has been receiving several offers to endorse top brands. But he has not accepted all. He does a complete study of the product, works out its pros and cons and ensures it doesn't affect any negative impact. That's why he is wary of endorsing fairness creams because he believes these will cause image issues and depression."
The actor, who is on a high since the trailer of his latest 'Raman Raghav 2.0' released, has his hands full with 'Raees', 'Sultan' and 'Te3n' among other projects.
