When one of your biggest customers makes its new 64-bit mobile processor a huge focus as it unveils its next-generation flagship smartphone, calling that new processor nothing more than a “marketing gimmick” probably isn’t the best idea.
Qualcomm finally realized that on Wednesday and it issued a retraction following comments made last week by its chief marketing officer Anand Chandrasekher.
“The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate,” a Qualcomm spokesperson said in a statement delivered to BGR via email. “The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”
“There’s zero benefit a consumer gets from that,” the executive added.
