The Super director Karthick subbraj is Striking again On june 3rd. Post the massive success of Pizza and Jigarthanda, Karthik Subbaraj is gearing up for his upcoming 3rd directorial ‘Iraivi’ which is easily one of the much anticipated films of 2016, which is going to storm into the silver screens on 3rd June. The songs, teaser and trailer videos of this multi-starrer flick has garnered very good response from fans and audience alike.
And now, the team ‘Iraivi’ has established a new way of promotion. 500 auto-rickshaws in Chennai will play the film’s trailer and songs. They flagged off autori ckshaws yesterday for promotions of the film where all these 500 will play the trailer videos and songs while you travel for a ride
.This is indeed the most innovative idea of promoting a film, and Karthik Subbaraj is no doubt stands out for his creativity not just for making the filom but reaching out to the people. The film stars Vijay Sethupathi, Anjali, Bobby Simha, S.J.Suryah, Kamaline Mukharjee in important roles and the film is bankrolled by C.V.Kumar of Thirukumaran Entertainments banner. Stay tuned for more updates!