The entire Kollywood is undergoing a major change as audiences have suddenly stopped visiting theaters after ticket rates got as high as Rs. 153 with GST taxes included. Online bookings will further increase is to Rs. 183 making it impossible for the common man to visit a multiplex.
While PVR, Inox in Delhi, Mumbai and Bangalore charge as high as Rs. 300 per ticket on any given weekend, the common audience prefer watching regional films in single theaters. A similar trend is followed in Hyderabad where dedicated movie buffs life. Compared to other states, Tamil Nadu and Telugu viewers consume a lot of film each year which demands lower ticket prices.
Distributors are quoting 25% less prices than what producers demand. Big budget movies like Mersal, Vivegam, Kaala and Thaana Serndha Kootam is expected to be strongly affected.
Actors salary is crores should finally come to an end, according to trade experts as film budget is going to go below in the following months. It will also lead to the introduction of DTH which Kamal Haasan and Cheran tried years ago but failed due to the producers’ inability to accept technological upgrades at the right time.