Vikram launched the third edition of the Filmfare magazine's South Special at a function held in Chennai on Friday. The actor was its casual best and interacted with his fans and media persons. Speaking on the occasion, Vikram, said, 'I deem it a privilege to be featured by the magazine. It was my dream to be featured in such magazines a few years ago. Today it has become a reality'. The event witnessed posse of media persons and avid fans waiting to share pleasantries with Vikram. Director Susi Ganesan was also present on the occasion.