Mayakkannadi.starring Cheran, Navya Nair and Radha Ravi hit the screens on Tamil New Year's Day. Actor - director Cheran has announced a cash award of Rs one lakh for the best review by the audience for his Mayakannadi. According to Cheran, 'The contest is not being run with the motive of drawing more audience, but to ensure that the masses go and see a good film, which conveys a good message for them'. The winner can even join Cheran as his assistant director.