Dhruva is the first big release after Demonetization announcement and Telugu Film Industry is looking for a great assurance for the films coming in Sankranthi. With cash availability decreased considerably and unsure circumstances, producers are hoping that people would turn up in bigger numbers for the big films to recover their costs.Khaidi No 150 and Gautamiputra Satakarni are the prestigious big films that people and industry is looking forward for during the period of Sankranthi and with many distributors and exhibitors depending on the two major players.
Dhruva has become a testing ground for everyone. Even though the first day was below par, film recovered well over the weekend with good Word of Mouth and the recovery looks possible as the pre release business if the movie was quoted at 61crs. Here is the breakup for the collections over the weekend and the Monday.
The film managed good turnout during the Sunday and even Milad-un-Nabi partial holiday helped on Monday also.
EAST GODAVARI 1.98
WEST GODAVARI 1.77
Total (AP & TS Only) 25.11Cr