Ram Charan badly needed to score a hit with Dhruva as both his previous movies, Bruce Lee and Govindudu Andarivadele, left buyers suffer heavy losses.
Amidst high expectations and apprehensions, Dhruva released last Friday to decent reviews and even fans loved the movie and Ram Charan's spectacular image makeover.
However, the opening day box-office collections of a meager 10.57 crs in the twin Telugu states and a shockingly less $223,224 from US premieres sent a strong danger signal to trade circles and fans as trends were clearly indicating that Dhruva will end up as a colossal failure.
However, in what can be called as a total scene reverse, Dhruva utilized the positive word of mouth and picked up quite dramatically. While the film has collected little more than 20 crore share in its opening weekend from AP, Ceded and Nizam, bringing cheer to buyers.
USA Distributors Jolly Hits has spent nearly USD 900K (including expenses). Since the distributor can get a maximum share of 60% of the collected gross, Dhruva has to collect USD 1.5 million for break-even.
After the initial jitters, the film has grossed nearly $811K and it is just a couple of hundred dollars away from entering the million dollar club and even breaking even and earning marginal profits looks like a cakewalk from now on.
Even though Dhruva's collections are a little disappointing in B and C centres, it is due to the severe cash crunch situation due to demonetization. With Monday being a holiday, Dhruva is sure to collect big, taking the overall collections beyond the 30 crore share mark worldwide.