The audio of 'Chirutha' directed by versatile director Puri Jagannath, who rewrote the Box Office history of the Telugu cinema with his film 'Pokiri', and produced by C Aswanidutt on the banner of Vyjayanti Movies with the debut appearance of Ram Charan Tej, son of Padma Bhushan, Mega Star, Dr Chiranjeevi, as hero and Neha as heroine, hit the stands on August 22.
There was a massive and excellent response to the audio from the audiences.
The cassettes and CDs, which were released into the market in the first batch, were sold like hotcakes in minutes. The second batch of cassettes and CDs which reached the music shops were also sold out with in a few days.
With all the music shops displaying no stock boards, the music company released the third bunch immediately and they were also sold out totally.
This proves at what range the audiences get attracted towards the audio. If the audio itself evoked such a huge craze, it is impossible to estimate at what range the film would become a hit.