Friday Releases Supply Oxygen to Dhruva

As both the notable Friday, December 16, releases - Dil Raju's 'Nanna Nenu Naa Boyfriends' and Prudhvi's 'Meelo Evaru Koteeswarudu' have opened poorly, Ram Charan's 'Dhruva' has got another week of unopposed run at box office.As per trade reports, while MEK has registered insignificant numbers, the names of Dil Raju and Habah Patel managed to bring par openings for NNNB in the Telugu states. The sustainability of the film at box office however is doubtful amidst poor word of mouth.Despite good promotions, big names and sizeable premiere shows, NNNB collected a paltry $2,148 at US box office. With not so favorable reviews, it is tough for this romantic entertainer to attract overseas audiences to theatres from hereon.Dil Raju has reportedly sold this film to a prominent US distributor as part of a multi-film deal costing Rs 18 Cr. The distributor must now rely on other Dil Raju films to recover his hefty investment.Interim, after raking in around Rs 41 Cr worldwide share, Dhruva has opened to significant occupancy in its second week. We need to see how far this action thriller capitalizes on the wavering new releases.

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