Director Teja had announced a talent hunt along with a corporate company and a Telugu television channel. The advertisements were all over the place, though the contest is now closed.
After screening out the participants, Teja is really happy about four, who is says have it in them to make it big. The talent hunt, announced for a particular film, has got enormous response and the organizers are now keen to hold it every year.
One of the reasons why Teja is really happy is because they have been able to find Telugu girls who have the caliber and the looks to play the leading girls.
Given the dearth of heroines in the industry, the hunt is now seen as a means to discover unknown talent.