2 months and 13 more days to go and "Don - The Chase Begins Again" already seems to be far ahead in the race; well at least in terms of the kick start of the film's promotion!
On this Diwali/Eid there as many as four films that have been lined up for release - 'Jaan-E-Mann', 'Umraao Jaan', 'Familywala' and off course 'Don - The Chase Begins Again'. While 'Familwala' is a relatively unknown flick that has been revived looking at Neeraj Vora's recent 'Phir Hera Pheri' being a super-duper hit, J. P. Dutta's 'Umrao Jaan' is still waiting for some hype to be built up. Meanwhile Sajid Nadiadwala seems to have been playing a waiting game for the promotion of his 'Jaan-E-Maan' to begin.
In the meantime producer Ritesh Sidhwani and director Farhan Akhtar have gone ahead and unleashed the 20 seconds promo of the film that has dominated all the music channels this weekend. No wonder the teaser has made an instant impact all over with people wanting for more!
This has indeed made Don move ahead in the chase for being the biggest film this Diwali/Eid and now the other three flicks would indeed have some catch up to do to match the might of King Khan!