THE FILM
Based on the MCD ceiling in Delhi, the story is about advertising agency and its successful CEO. With a title line 'Jugaad - the fact of life', the film kicks off with hectic agency work culture coated with humorous and witty dialogues to gel with the present generation.
"Jugaad" (the fact of life) comes to life when the MCD locks the doors of advertising agency under the ceiling drive.
The successful CEO uses his best connections to influence the MCD officials but nothing succeeds. Thus begins the journey of Sanddeep Kapur, left alone on the roads with his team (already looking for greener pastures)' towards struggles unforeseen. The film narrates the hero's patience and the amount of Jugaad that is required to re-establish his agency from the scratch.
A NSD product and a Delhiite himself, Manoj Bajpai is all geared to present the flavour of Jugaad to the fast forward generation of today that lives and breathes in the Baristas and Cafe Coffee Days of the world and the crowds frequenting 'chaiwallahs' at the small town/city 'nukkad'. Jugaad is all set for a great innings!
LOCATION
The film is mostly shot in Delhi and Gurgaon with few locations in Mumbai. It's shot on the latest digital technology.
FILM VIEWING
The film is available for multiplex and home video. Comes in the DVD box, inside the box there is an attached booklet which not just carries out the film's synopsis and character sketch of the actors and also includes the director's note, personal messages of Manoj Bajpai and producer's write up on history of Jugaad.
DURATION
The film comes in single DVD.
MOVIE DETAILS
Cast : Manoj Bajpai, Hrishitaa Bhatt, Vijay Raz, Sanjay Mishra, Akshat Kumar and others.
Director : Anand Kumar, directed successful Hindi movie Delhi Heights and has around 40 happening ad commercials to his credit.
Producer : Sanddeep Kapur, a young successful advertising agency professional on whose life the film is based.
Music : Sachin Gupta
Lyrics : Sameer