Normally it is seen that a filmmaker/music company is confused about the promotion of a film's music if it is not up to the marks. Ironically, it is the other way round in case of CASH. We speak to Anubhav Sinha, director of CASH, to understand the reason behind that.
"I would have ideally wanted to have around 4 weeks of promotion for CASH where the film would have arrived with a BIG BANG", says Anubhav who made waves with 'Dus Bahane' couple of years back, "But in case of CASH, it would be around 5-6 weeks that I would be focusing to keep the film in news."
Why? "That's because there are 5 songs in the film and each of them have turned out to be so spectacular that I can't think of leaving out any one of them from the film's publicity", explains Anubhav.
Fair point, so he can get started with it in June since the film comes on July 13th. What's the issue in that? "The issue is a healthy one here", laughs the director, "Vishal-Shekhar have come up with such fantabulous music that I am now confused about where to start. Each of the numbers in the film is a full-on-high-energy song and there is no single track which I can pick up and kick start my film's promotion with. Yes, it is a good problem to have but me and my team have to decide upon it fast to get the right momentum in place."