Katrina Kaif is highly considered as the lucky mascot and is synonymous with the success of 7 back to back hits in Bollywood, the latest being Singh is Kinng.
Besides being the lucky charm for the producers, Katrina is also considered very highly in the endorsement circles. Lately she had signed the most prestigious jewellery brand Nakshatra, endorsed by Aishwarya Rai earlier, which was synonymous with power.
Nakshatra signifies success and Katrina fits the bill perfectly, as evidenced by her 6 successive hits in a row, a record of sorts in Bollywood.
Officials of Nakshatra are ecstatic over the new signing as the sales of Nakshatra have accelerated and tripled while coinciding with the festival season. Due to the fact that she is a lucky Mascot, the campaign is called 'Goddess of Luck'.
Says a source, "Katrina was always the first choice for Nakshatra, as she has the perfect brand attributes which are in synergy with Nakshatra that signifies success and an achiever bent of mind. And Katrina is the epitome of success."
No wonder, everyone wants to have a piece of Katrina's Luck!