"Mumbai Mantra" is the name of the latest entrant into the world of Bollywood Business.
One of India's top 10 industrial houses, the US $6.7 Billion Mahindra Group is the sponsor behind "Mumbai Mantra".
The first venture of the new entertainment company is the forthcoming feel good film 'SORRY BHAI' directed by Onir.
"Mumbai Mantra" has entered into a joint venture with Puja Films by which the company will be taking up the responsibility to release the movie which will be hitting the cinema halls on November 28.
'SORRY BHAI' dwells upon the topic of forbidden love in a very progressive and contemporary manner.
The cast and crew of the film assembled at SPICE Multiplex to speak to the media.
Speaking about the film, film maker Onir who is famous for his preference of subjects entirely based on the complex faces and nature of the relationships between the humans said,
" The movie is a fun holiday-romance film that has an interesting take on forbidden love. It's the first time I am working with Boman Irani and Shabana Azmi and they are just adorable in the movie. I am delighted that Chitrangadha chose my film to make her comeback.
Shabana Azmi said " It was great to work with Boman again and I enjoyed playing mother to Sanjay and Sharma. Chitrangadha's vibrant performance impressed me completely and her resemblance to Smita Patil is uncanny.
Chitrangadha, who is making a comeback with Sorry Bhai explains, "When I heard the script of Sorry Bhai and understood the depth of my character in the film, I instinctively felt that Sorry Bhai should be my vehicle for a comeback. Onir is an excellent Director to work with and the entire cast has been extremely supportive."
Sharman Joshi thrilled with his performance in the movie says "Sometimes It's right to fall in love with your brother's fianc©e, it is this forbidden love that makes my character most interesting. I am delighted to be a part of Sorry Bhai."
Speaking about the movie, Boman Irani says, "I am sure people will enjoy seeing me and Shabana again. I hope audiences enjoy the punch that my character offers to the film."
Sanjay Suri, who is also the co-producer of the film says, "I am glad that Anticlock Films has associated with Mumbai Mantra and with a very talented filmmaker like Onir. It has been an enriching experience to have worked with one of India's finest talents Shabana Azmi. Boman Irani and Sharman Joshi have gone out of their way to support Onir's endeavour. Chitrangadha has done us proud by choosing Sorry Bhai as her comeback film. This film will surely set a new benchmark for Onir."
The future business plans of "Mumbai Mantra" include developing markets and distributing movies. The company has already invested in a vast portfolio of films which includes both Indian as well as international projects.
There are solid plans also to enter into regional cinema, television and new media space.
"Mumbai Mantra" gives great importance to great narrative and plans to invent innovative methods in marketing and distribution to bring the audience closer to the story teller and promises hi end quality at each step of the company's cinematic journey through great stories.
The entire star cast of 'SORRY BHAI" will walk the ramp at Anita Dongre's fashion show at the Wills Lifestyle Delhi Fashion Week on October 18 as the lady designer has designed the costumes of the movie.