What do Saif Ali Khan and Mona Gatlwar have in common? Both sport equally interesting tattoos! While the Bollywood hunk has tattooed his girlfriend Kareena's name, Mona became the first person ever to tattoo Red FM's catchy tagline 'Baajate Raho'.
Starting January 21, RED FM decided to test its listeners with a unique contest, 'Saif NE Kiya, But is it Safe? where Mumbaikars were asked if they were brave enough to tattoo RED FM's catchy tagline 'Baajate Raho' on their body. This innovative contest was run on the popular show Morning Number 1, hosted by RJ Mallishka.
With thousands of entries pouring in, it was Red FM's hardcore fan Mona Gatlwar, who got the chance to tattoo RED FM's tagline on her waist, an unprecedented case in India of a die hard fan actually going the mile for her favourite brand; in Mona's case, getting a permanent tattoo of RED FM's tagline on her waist. The winner was tattooed by tattoo artist Vishwas Dorwekar at Hakim's Hair and Tattoo Lounge, home to many celebrity tattoos like the ones sported by Saif Ali Khan, Sanjay Dutt, etc.
Commenting on this contest Anuj Singh, Station Head, Red FM Mumbai said, 'It's a unique initiative which showcased the listener loyalty in a true Bajaate Raho style. The innumerable responses that we received certainly amazed us. This shows how Red FM as a brand has truly been embedded in the life of Mumbaikars. It is also a true testimony to the fact that Red FM has attained cult status in Mumbai, and that listeners love its attitude!'
Popular Hair stylist and owner of the famous Hakim's Hair & Tattoo Lounge, Aalim Hakim further said, 'If someone wants to tattoo a brand tagline on their body, then they really have to be crazy about the brand and Mona is certainly a hard core fan of Red FM. The 'Baajate Raho' tagline is fun by itself and can mean different things to different people.'
The excited lucky winner, Mona Gatlwar who got the opportunity of a life time to tattoo RED FM's tagline also quipped, 'First of all, I am a huge fan of Red FM, when I first heard about the contest, it sounded like fun. I do embody Red FM's tagline in my real life as well and it looks great as a tattoo on my waist.'