First 'Kabhi Alvida Na Kehna', then 'Don - The Chase Begins Again' and now 'Salaam-E-Ishq - A Tribute to Love'!
It seems that Shankar Ehsaan Loy would indeed have a rocking year with as many as two mega hit scores behind them and expecting a third in a row.
The film has created immense buzz in its 'limited edition' promo that came around Diwali and though the makers have (rightly) withheld it after teasing the Bollywood lovers, numerous sites have already picked it up from the small screen and posted it on hundreds of forums already.
With a grand canvas presented by Nikhil Advani, director of 'Kal Ho Na Ho', and as many as 10 big stars in the film, there is no question about the fact that the film would be promoted aggressively. Also, there won't be much surprise in score if SEL have a third popular soundtrack in a row when the album hits the stands late November-early December.
The wait begins....again!