Its that phase of Bollywood when marketing and promotion has started counting big...REALLY BIG!
The film may have its own merits and demerits but the super success of number of small and big films in last quarter or so has proved the importance of smart publicity campaign has ensured that audiences flock the theatres for an all important opening weekend. Sanjay Gupta, who has been a master of film's publicity recently launched 6 of his films and he has done that with style by giving his film's context with smart one liners. Here they go:
SHOOTOUT AT LOKHANDWALA - What everyone saw was real.....what no one saw was the truth
DUS KAHANIYAAN - Seven visionary directors, Ten spectacular stories, One cinematic journey
ALIBAUG - In a cold world...You need friends to keep you warm
WOODSTOCK VILLA - Where the truth lies
CHAMKI CHAMELI - Love...Jealousy...Betrayal...Revenge