Movies and sports. Now these are the two common factors that never fails to tie Indians together.
In a unique promotional campaign, the cast of 'Salaam-E-Ishq' would be supporting PHL, the premier hockey tournament in India. Apart from them, there have been other brand ambassadors too who have tied up with each team in the league in order to uplift the team spirit and provide popular support to the teams off the field.
So while Southern superstar Madhavan backs Chennai Veerans, Jimmy Sheirgill comes out in support for Sher-e-Jalandar. Cricketer VVS Laxman makes his priorities clear for Hyderabad Sultans while Ravi Shastri stands up for Maratha Warriors. This is not all as Debashish Mohanty backs Orissa Steelers while Prakash Padukone champions the cause of Bangalore Lions.