Actress Shraddha Kapoor has been roped in as the brand ambassador of Dulux Paints. Actor Farhan Akhtar already promotes the brand's interior and exterior products.Excited with the tie-up, the “ABCD 2” actress believes that home decoration is a significant medium of expressing one’s individual style.
“Home decoration is a significant medium of expressing one’s individual style and Dulux helps consumers in finding that style along with great performance,” Shraddha said in a statement.
Rajiv Rajgopal, director of the brand AkzoNobel India- parent companty of Dulux paints - also feels that Shraddha is a perfect fit for the brand.
“India with a large and young population has a great demographic advantage. The average age of the 1.25 billion strong Indian population will be 29 years in 2020. Shraddha Kapoor is a perfect fit as the brand ambassador to connect with this set of next gen consumers,” he added.